In the past decade or so, the ecommerce industry has taken leaps and bounds to get to where it is today. It is well on its way to becoming the favorite shopping destination of shoppers around the world. We have been part of the industry for more than a decade, and have seen all kinds of highs it has experienced. We continue to provide high standards of complete ecommerce store services to our clients at amazing prices.
The secret to our continued success in the business is that we have continued to grow with the industry and innovations in technology. As with every New Year in the past, 2015 has brought its own predictions of the ecommerce trends that are likely to be popular this year and the years to come. We thought it prudent to look at some of these trends and share it on our blog. So, here we go; these are the ecommerce trends that you will likely have to incorporate in your web store soon enough:
Customized Products
This trend has been picking up steam for the past couple of years, with retail giants like Nike offering customers the option to customize their apparel. This trend will only become more popular in the future, because more and more customers will prefer unique products.
Preference will Matter
Offering customers similar products, to the one they purchase, is present in every online store in some form. But this small aspect will take on a life of its own in the future; online stores will offer up tailored item lists to customers, so they can have a more convenient shopping experience.
Geo Targeting
Personalized marketing will reach a new level with the help of smartphones. Geo targeting will allow web store owners to send relevant information about products, shipping costs, taxes etc. It would make shopping online a whole lot easier especially when customers can receive all this information about their purchases without having to navigate through 3 or 4 different web pages.
Image Based Marketing
The recent surge in the popularity of sites like Pinterest and Instagram is a telltale sign of this quickly growing trend. More online stores will rely on image based advertisements, because they will help them generate more traffic for their store.
As you may have probably realized, some of these trends have already picked up steam and become quite common. We can help you market your business using the latest marketing techniques including image based social media sites. All the rest of the trends have a lot of catching up to do, and we will make sure to keep all our clients well-informed about them.
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