One of the most effective ways to attract more traffic to your online store is to personalize it on different levels. Starting with the design of the web store, which we can help you with, and ending with how your products are represented on the store. You have to offer your customers a unique online shopping experience and adding a personal touch to it can do the trick.
1. Segmented Customers
Everyone visiting your site is different; depending on what the audiences are searching for, you can add a unique message for them on your website. This personal message or a visual can help raise the appeal of your website to the visitors.
2. Personalized Information
This doesn’t mean that you have to tweak your web content for each segment of your target market; it actually means adding the extra bits of information about each product, which can be extremely useful for your customers. For example, you can tell the customer looking at a particular product about when the product will be out of stock or how long it will be out of stock for.
3. Call to Action Approach
Every web store on the internet has the same old calls to action; buy now, click here, download now etc. Although these clear calls to action are useful, but adding more creative calls action will help you capture the attention of the audiences in a better way. For example, rather than using “call now” you can use “we are just a phone call away”. With the help of our marketing services, you can generate a lot of traffic, but it’s on you to convert that traffic into customers.
4. Focus on the 3 Ws
Content writing is all about who, what, where, when, why and whatever else, but you just need to focus on the 3 Ws; who, what and where. Who the visitor is, what are they looking for and where they are accessing the store from?
5. The Visuals
The images or videos that you place on your online store need to speak to your audiences on a personal level. For example, if you are trying to attract female customers to a sale you are having, you should use visuals and imagery that appeals to them.
The 5 approaches above will help you to personalize your ecommerce store to a certain extent, and you will be able to increase the traffic on your online store. If you require any of our design or marketing services, then feel free to contact us (877-627-2492) and we will find the solution you need to achieve success with your online store.
