Social media is now mainstream. Businesses across the globe use it to promote their wares. Today, it forms an integral component of brand marketing. Above all, it is a simple and valuable tool that can generate substantial investment returns for companies.
Yet, a majority of social media marketers continue making some deadly mistakes that stunts business growth. In this blog, we will explore some of these mistakes and suggest ways to address them:
No strategy
A well-developed social media strategy enables companies to effectively deliver their desired message. It helps build more powerful and impactful social media campaigns.
Having a comprehensive social media strategy makes it plausible for marketers to set goals, frame a roadmap to achieve them, and most importantly, measure results.
Posting without thinking
Too often, marketers post whatever comes to their mind. It is crucial to reflect on the message that firms intend to convey to their audiences.
Before posting content, social media marketers need to think of ways to improve each post. Ultimately, online users want engaging and thought provoking content that adds value to their lives.
Too many social media platforms
Although each social media platform has its own significance, businesses should avoid using too many social media marketing platforms. Small businesses, in particular, should focus on one platform before branching out to the next.
And most importantly, marketers should refrain from promoting the same product on all of their platforms. As most people follow their companies on multiple channels, they will receive duplicate content that won’t go down well.
Not interacting with followers
Social media is all about interaction and engagement with followers. Aside from posting information about brands, interacting with followers builds trust and a long term relationship.
But remember, social media interaction requires time and effort. Marketers should strive to do it at least once a day and then gradually increase the interaction rate. It is possible that this interaction rate will be low in the beginning. However, it will build up as time passes.
Not focusing on brand value
From startups to established companies, almost every business is on Facebook, Twitter or Instagram these days. With so many brands out there on social media, marketers need to focus on their key value proposition. They should strive to show the audiences what makes them different from their competition.
Not converting followers
It is critical to convert followers into customers. Conversion is essential for business growth. Hence, firms need to develop engaging posts that can compel their followers to make a purchase. Equally important is to identify and engage those followers who regularly share product posts.
There is more to social media marketing than simply posting content on Twitter or Facebook. Successful social media marketing requires concerted effort and planning.
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