Meta Tag Optimization Tutorial

January 7th, 2014 by

There are a number of different Meta tags that you can use, but the most important ones are the Title and Description Meta tags. 

Title

The title of your web page, which you want to make as descriptive as possible for the search engines to index.   The most important meta-tag.

<title>Meta Tags Optimization Tutorial</title>

Description

This tag is used to give a short description of the contents of your web page, and is often used by search engines in the search results as a description of what your page contains. However, many search engines will only display the first characters, so be as short and descriptive as possible.

<meta name= “description” content=”Tutorial on Meta Tags optimization.”>

Keywords

Mostly used for internal optimization purposes, it doesn’t hurt to include the 3-6 keywords the page should be found for.  A list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours.  Most search engines will index the first 64 characters in this Meta tag.

<meta name=”keywords” content=”meta tags, tutorial, training, HTML”>

The rest of the tags are not necessary but you can use them for documentation purposes.

Rating

This is used to give the web page a rating for the appropriateness for kids. The ratings are, general, mature, restricted, and 14 years.

<meta name=”rating” content=”general”>

Author

This is used to identify the author of the web page.

<meta name=”author” content=”Bill Gates”>

Copyright

This one identifies any copyright information there is for the web page.

<meta name=”copyright” content=”2001, Acme Co.”>

Robots

This Meta tag is used is used to tell the search engine whether you want the web page indexed or not. You only really need to use this Meta tag if you DON’T wont your web page indexed. The values for this tag are:

<meta name=”robots” content=”noindex, nofollow”>

index(default) Index the page
noindex Don’t index the page
nofollow Don’t index any pages hyper-linked to this page
none Same as “noindex, nofollow”

Meta Tags Example

Below is an example of the head of a document containing Meta tags for search engines and a title for the web page:
<title>Meta Tags For Search Engines</title>
<meta name=”description” content=”Tutorial on Meta Tags optimization.”>
<meta name=”keywords” content=”meta tags, tutorial, training, HTML”>
<meta name=”rating” content=”general”>
<meta name=”copyright” content=”2001 Acme”>
<meta name=”revisit-after” content=”31 Days”>
<meta name=”expires” content=”never”>
<meta name=”distribution” content=”global”>
<meta name=”robots” content=”index”>
</head>

Email Newsletter Marketing

13 Tips To Create Professional Looking Newsletters

January 6th, 2014 by

1. Design Scannable Newsletters

According to studies by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.  Make the text easy to scan by:

  • using short paragraphs
  • using bullet points
  • including plenty of white spacing between topics
  • highlighting topics with uppercase or bold text in HTML newsletters

2. Insert Line Breaks

Improve the readability of your newsletter by formatting it with hard line breaks at 60/65/70 characters per line.

3. Include Newsletter Title In The Subject Field

Include your newsletter title at the beginning of the subject field. This will help the reader differentiate your newsletter from junk emails. It will also allow them to filter your newsletter into a separate folder with the use of filters.

4. Make Your Subject Field Sell!

Advertise the most enticing story of each issue in the subject field. You literally have seconds to grab the readers attention, so make it count.

5. Include A Table Of Content

If the newsletter is long, include a table of contents at the top. This will allow readers to scan the topics to see if anything in the newsletter catches their interest.

6. Fix Long Links

Long hyperlinks may be broken when you format text emails, you may want to ensure you use short links or use a redirect to avoid potential issues.

7. Avoid Spam Filters That Flag The Certain Words

Do not use words that you think may cause an issue with spam filters.  Use alternative wording instead.

8. Avoid Spam Filters That Flag Chain Letters

Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters.

Avoid using the word “forward” and any of the following words in the same sentence, “all, anyone, every, friends, many, others, people.” Instead of “forward,” try using “pass,” “share,” or “send.”

9. Reduce Remove Request Emails

There are two methods to reducing the number of remove email requests from your subscribers:

  • Include a removal notice at the top and bottom of the email.
  • Place the bottom removal request at the very bottom of the email, rather than a few paragraphs from the bottom.

10. Design User-Friendly HTML Newsletters

Format your newsletter to mobile friendly or at least readable on small screens.

11. Create HTML Friendly Newsletters

Gmail, AOL, etc, protect users by eliminating potential security hazards. Avoid these tags in your newsletter HTML:

  • ActiveX
  • Audio
  • External Style Sheets
  • Frames and IFrames
  • Java
  • Meta Refresh
  • Scripts: JavaScript, Perl, VBScript, etc.
  • Tooltips
  • Video

In addition, the following HTML tags are the only ones supported by AOL email clients:

  • Big: Big
  • Body: Body
  • Bold: B
  • Break: BR
  • Center: Center
  • Font: Font
  • Header: H1, H2, H3
  • Hyperlink: A
  • Italics: I
  • Paragraph: P
  • Small: Small
  • Strong: Strong
  • Subscript: Sub
  • Underline: U

12. Include Text Version of HTML Email

Include  a link to a text version of your newsletter hosted on your website or newsletter systems site.

13. Spell Check Your Content

All modern editors include spell check so this should not be an issue, however, grammer is a whole ‘nother topic.

BONUS:

FREE TRIAL iContact Newsletter System

Call 877-627-2492 to discuss your marketing plan today.

Author: Michael Wong is the editor of GoDefy.com – the world’s first internet marketing comparison shopping search engine and Mike’s Marketing Tools. Michael is also the author of the leading SEO book and numerous marketing tips. Visit his web sites at http://www.goDefy.com & http://www.Mikes-Marketing-Tools.com

Edited by Earth Skater 2/5/15