EV SSL Approval Process

March 28th, 2014 by
Steps to Obtain EV Authentication (GeoTrust)
  1. Complete the EV Enrollment to obtain a GeoTrust Order ID.
  2. The Organization’s approver (identified in the EV certificate order) must sign and submit the appropriate Acknowledgement of Agreement form (PDF)
  3. Following receipt of the AA form, the following authentication requirements will be carried out to ensure your order can be expediently processed:
A. Organization Authentication Requirements

GeoTrust must be able to confirm all of the following organizational registration requirements:

  • Official government agency records must include:
    • The organization’s registration number.
    • The organization’s date of registration/incorporation.
    • The organization’s registered address.
  • A non-government data source (such as Dun & Bradstreet) must include the organization’s place of business address if it is not included in the Government agency records
  • If the organization has been registered for less than three years, GeoTrust must verify operational existence through one of the following means:
    • Through a non-government data source (such as Dun & Bradstreet)
      – or –
    • By verifying the organization has an active demand deposit account (such as a checking account) with a regulated financial institution through a Lawyer’s Opinion Letter or directly with the financial institution.

Some notes on completing the EV form:


On the form, please follow these instructions:
1) For Organization Name,  use your exact company name
2) For place of signing, use your exact company address that is on file with the government, BBB, etc
3) The final step after we get the form back to the SSL provider will be that they verify your info. against public records such as the Better Business Bureau, etc.  If they can not find a public source of informations confirming your company information, then they will require a bank letter confirming your company’s account with your bank.


Subdirectories for your blog

March 16th, 2014 by

Why Use a Subdirectory for your Blog instead of Sub-domain

  • They make it easier for visitors to click between your blog and home page or other section of your main website
  • Your main domain name gets the search engine SEO benefit from anyone linking to your blog
  • Each new blog post gets the benefit of your main domains existing search engine rank, so new blog posts usually get indexed higher faster
  • Publishing new content on your blog that is within a subdirectory of your main domain like earthskater.com/blog/ has direct effect on the SEO of your website.

    Google’s Matt Cutts uses subdirectories for his blog as well.

12 Tips For Writing Effective Google AdWords Ads

March 7th, 2014 by

1. Target The Right Audience

Target the right audience by selecting the language, countries, cities, or counties you want to target.

2. Refine Your Keywords

Use square brackets “[…]” around your keyword/s.

For example:

[car parts]
[diamond jewelry]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords.

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in as an A/B split test (comparing the test results of 2 tests to see which performs better and continue to optimize and adjust accordingly).

4. Track The Return-On-Investment Of Each Ad

Use conversion tracking to track your ads conversion ratios. Make sure each ad produces a return-on-investment, remove the keywords and advertisements that do not.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad.  Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered.  Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.”  You must stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.  This is the secret to AdWords Quality Score.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

 Author: Michael Wong is the editor of GoDefy.com – the world’s first internet marketing comparison shopping search engine and Mike’s Marketing Tools. Michael is also the author of the leading SEO book and numerous marketing tips. Visit his web sites at http://www.goDefy.com & http://www.Mikes-Marketing-Tools.com

Edited by Earth Skater 2/6/2015.