The Features an Online Store Builder can offer you

February 21st, 2015 by

Once you decide to start an online store and research the “how to’s” of the process, you are bound to come across many different online store builders. These sites offer online store hosting, design and a myriad of other features to clients. Our site, Earth Skater, is among the very best of such sites and offers a long list of features to clients. In this post, we will discuss some of the highlights from that list of features.

Starting with the Domain

Every online store is born when the right, creative and catchy domain name is found and registered. Our site has a nifty little feature, which allows clients to search for and register the domain name they think would be perfect for their e-commerce store.

Web Design

After you have selected the domain name and the right monthly payment plan, you can get introduced to our custom web design feature. We offer completely unique designs for your online store; you can select the one that complements your overall idea for your online store.

Payment and Shipping

Two things that concern online store owners the most. We offer multiple payment options and an easy checkout process for your customers. As far as shipping is concerned, sites hosted on Earth Skater support UPS/USPS/FEDEX and international shipping. So, you will no face worries if you want to expand your business to international markets.


Our most valuable services and also the most important, once your store has been launched, are the marketing, advertising and SEO services. We can help you optimize your site, so you receive the benefit of its presence on all the popular search engines.

Mobile Compatibility

Responsive designs are crucial in the success of any online store. Our web designs are handheld device friendly, and automatically resize to accommodate any screen size. So, you store can be more accessible for your customers.

Simple and Easy

The best feature we offer is the simple usability of the site. You can perform all the necessary day to day tasks, without acquiring any special knowledge about web development or management.

We haven’t even begun to scratch the surface of the value that our site can offer you. So, what are you waiting for? Iron out your business plans and give our sales people a call (877627-2492) and they can guide you towards setting up and launching your online store.

How an Affiliate Tracking Program Benefits your Online Store

February 19th, 2015 by

At Earth Skater, we pride ourselves on having one of the best affiliate tracking programs in the industry; a sentiment that is regularly expressed to us by our customers about our affiliate tracking program. The affiliate program concept is gaining popularity because of the value it brings website owners.

Here are the benefits of using an affiliate tracking program on your website / online store.

Promotional Value

An affiliate program brings exceptional promotional value for your store; in fact an affiliate program can successfully help you maximize your business and bring more traffic to your site.  Each affiliate will refer traffic to your website and help to brand your business.  This cycle will repeat and grow over time.

Report and Monitor

With the aid of an affiliate program, you can keep an eye on which affiliates are sending you traffic and sales.  You can keep track of the numbers and work with affiliates to improve your affiliate conversions.

Easy Management

The best thing about using an affiliate program is that it requires very little effort to use.  The program tracks all statistics and sales, and you simply pay commissions to affiliates as needed.

Traffic Improvements

The major function of an affiliate program is to maximize your online store exposure.  Affiliates will employ different techniques like posting your link on their website, in their social media, and newsletters to ensure that your site receives more traffic, which will have a direct impact on sales.

Valuable Data

An important thing to remember about affiliate programs is that, you have to find the right program from the right provider, to achieve all the benefits that are mentioned above. Our affiliate tracking program has been praised by clients over and over again, for the convenience and value it offers to them.  If you have any questions regarding the program, then give us a call (877) 627-2492 and we will be happy to answer your questions.

5 Mistakes to Avoid When Starting an Online Store

February 13th, 2015 by

Odds are that you are worried about your technical prowess when you think about setting up your online store. You are probably worried about drowning in technical jargon and ‘how to articles’ after you start the process of setting up your e-commerce store. But the truth is that this should be the least of your worries.

By selecting the right hosting site for your online store, such as Earth Skater, you can forget all your worries about the technical side of setting up your store. We can help you setup, design and launch your store in a few days, if you want. But, there are some things that you should be concerned with while you are launching your store, like the following mistakes which are commonly overlooked by online store owners:

1.     Forgetting the Competition

This mistake can be viewed in two different angles; first – store owners do not observe and analyze their main competition before starting their own online store.  Second – selecting a niche that is way too competitive for a new online store. You will have a hard time achieving success with an online store that sells say t-shirts, because there are literally thousands of stores selling the exact same thing.

2.     Bad Vendors

Unreliable vendors are the reason why many online stores never get on the map when they are launched.  Did you know the number one category for fraud noted by Better Business Bureau is Internet Marketing and SEO… the Internet is full of fraudsters and scammers, so you have to very careful in selecting the right providers, suppliers, and vendors for your business.

3.     No Promotional Plan

Starting an online store without a promotional or marketing plan would be like a non-swimmer jumping into the ocean without a life jacket.  Unlike a physical store, customers won’t just stroll into your store off the street.  You will have to have a plan to get the right traffic to your store.  This means a marketing plan, an on-going way to build your brand and awareness of your company, and advertising plan, a way to get direct targeted traffic.

4.     Forgetting about Search Engines

When your store is launched, you will likely get the majority of your traffic from search engines.  Not optimizing your site for all the popular search engines is one of the biggest mistakes an online store owner can make.  Optimizing your site for search engines is part of your marketing plans.  Landing pages are the page that visitors arrive on your website to, they must be optimized to make the sale and remove any distractions.

5.     Not being Convincing

If you want to achieve success with your online store, then you need to prove to every visitor that your site is the best place to shop for the products that your store offers. The right deals, pricing, special offers, guarantees, etc, can help convince the potential customers that they should make purchases from your store.

Avoiding the aforementioned 5 mistakes should allow you to launch your online store without a hitch. Select the right payment plan and get in touch (877-627-2492) with our sales team today, and launch your online store without having any worries.

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Starting an Online Store – A Complete Guide

February 9th, 2015 by

If you have been thinking about starting your own online business or setting up an online store, then it’s time to stop thinking and start acting. Our site can help you setup your online store, customize its design and we also provide our clients with online marketing services. Oh, and just to ease your mind about how simple the process can be, here is a brief guide about the process of setting up your store.

Settle on the Idea

You have to be very clear about your business plan and the products you will sell on your online store. Do comprehensive research about your niche market and the product you will be selling. Observing your main competitors is the best way to learn all the information you need.

Setup your Online Store

You have to find the right online hosting site for your online store and for that, you don’t have to look any further than Earth Skater. We offer all the possible features and services needed for a successful online store launch. We offer different monthly payment plans – you can check them out here – you can select the one that suits your budget and requirements.

We also offer customized and affordable web design services to our clients. With the help of professional designers, you can give your online store a unique look. You get your store up and running as soon as you want, with the option of further customizing and optimizing it after the initial launch.

Market the Store

With the help of our marketing strategists, you can start marketing your online store as soon as it launches. Use social media, SEO and email marketing to advertise your online store and attract customers towards it. Earth Skater’s marketing team offers all the services you need to build traffic for your business, including creating new content, blog and social media posting, and PayPerClick advertising setup and management.

Track your Progress

There are different Google Analytic tools that allow website owners to track the daily numbers of their website. Conversion rates, bounce rate, traffic sources, number of visitors etc can all be tracked using these tools. This will give you a realistic idea of your store’s progress and the steps you need to take to make it better.

Be ‘Visible’

Just creating an online store won’t be enough to attract customers to it, you also have to create and maintain an online presence for your store. Create social media pages on behalf of your online business and stay active on them. Promote discussions with the target customers and keep them engaged, this strategy will be hugely beneficial for your store’s popularity.

So, what are you waiting for, check out our services and pick a payment plan and get in touch with us today (877-627-2492) to setup and launch your own online store.

Tips To Grow Your Online Sales

February 7th, 2015 by

Managing an online store is not difficult but can be be challenging to do well. With the growth explosion in the ecommerce world, even with a quality product and service, you might find it daunting to attract the masses in order to remain profitable. Here are some strategies to help you boost online sales but the key here is to use and implement strategies that suit your business:

Post Content Daily

Posting content daily is the first step to connecting with your audience. To build a social community and improve online sales, it is imperative that you post daily on Facebook and twice or thrice if posting on Twitter. Also, gauge how your posts are received at different times and frequencies during the day or week to understand which timings work best for you. They key here is to determine the highest response rate when posting at different frequencies and times. This is because different audiences react to different posting frequencies and you must use those which are most beneficial for you.

Include Images in Your Content

Posts on Facebook that contain photos are seen to generate more than 50% likes compared with an average post without visuals. This is one of the best ways to increase engagement. Images are more compelling than text and if you manage to make your image speak, it’s one of the most powerful tools you can use for customer engagement.

Increase Exposure by Implementing Social Buttons

To engage your audience and expand your reach so that you have a better standing on social networks, use social buttons within your marketing communication channels, such as on your blog, or website. Social buttons encourage readers to share your content. You can place these buttons where they are noticeable such as on the header or footer of your website or blog, in your newsletter, or within specific blog posts.

Work On Creating Micro Content

Today, consumers are bombarded with information and most don’t have the patience to read through walls of text. In order to engage your audiences better, create micro content such as vines or infographics that can deliver the right message, providing easy and quick consumption. This trend should be considered by online storeowners seriously as a way to increase their sales.

Some marketers go as far as making short informative videos about their products, educating their audience, and connecting with them.

It is important when finding out different strategies to grow your online sales, to work with a few and measure results. Settle with using those which are working best for your business.

If you are in the process of setting up an online store, connect with us for professional services at

Tips to Retain Your E-Commerce Customers

February 3rd, 2015 by

As important as it is to attract new customers, retaining old ones is even more so. Every online storeowner knows the cost of retaining an existing customer is far lower compared to attracting new ones, not to mention the time and energy spent in doing so. Recurring customers are like the solid foundation of a building that keeps your business standing. Following are some tips to help you retain your customers:

Surprise Customers

Unexpected gifts and surprises work just as well with your customers as it does in your personal life. It is a great way to tell your customers you care for them while also giving them something to keep coming back for. Surprise gifts don’t need to be expensive but need to provide value. You can set aside a small budget and use it to your advantage; remember, it’s critical to let your existing customers they are important to you.

Launch a Customer Loyalty Program

It is important that in order to retain customers, you must provide them with some value. Implement some type of customer loyalty program to add value to the purchase of your existing customers. It will help increase the conversion and reward them for repeat purchases.

Become Regular With Your Newsletter

Newsletters are an effective way to build and maintain a strong working relationship with your customers. As an online storeowner, you may be running sales, discounts, and other offers from time to time, but they will be of no use if your existing customers are not informed about them. Develop a newsletter for your store if you don’t have one and send it to clients regularly.

Engage With Your Existing Customers

An online store cannot ignore the power of content marketing, and while most of that content is targeted at attracting new customers, engaging existing customers is equally important. Communicate with your customers, develop a community forum, and find ways to interact with them more. It will not only show your customers the value you are aiming to provide to them by solving their problems, but also give you insight into what you can do better to enhance your service.

Customers are your best asset and they are what really make up a business. Understand that and aim to provide them value before pushing them to purchase. Once value, is created you will see how easily the purchase will also be made.

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