Learn From the Masters; Customer Service

April 29th, 2015 by

One of the most pivotal tools to success in a business is to have an effective customer service strategy in place. Even if you have the best online store software, retaining customers ultimately comes down to the quality of services you provide.

Here are a few tips and tricks to keep in mind as per expert entrepreneurs for a streamlined customer service!

Team Building

In order to have one of the best customer service teams, you need to make sure that the team you have hired is dedicated and at the same wavelength with the company’s vision. According to Mike Mondello, president of SeaBear, “For me, it’s more than just hiring experienced people. It is important to demonstrate the type of organization we want to be. It’s mission critical that everyone on our team understands how they fit into the brand and what they bring to the value chain that delivers a successful customer experience,”

Moreover, Leon Gorman believes that, “Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity,” indicating the importance of a compassionate team at hand.

 

Enhancing Customer Experience

Customer service is a segment of an organization that can grow and improve on a regular basis. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Brainstorming to improve and enhance customer experience can inevitably lead to growth and productivity within an organization.

Moreover, make sure that the third parties you are dealing with for shipment, etc are dependable. According to Lisa King, owner of Brownie Points Inc, “You need to know that you’re partnering with someone who can manage your shipments and make sure your packages arrive on time.”

Never Compromise on Quality

Most businesses provide the best service possible in the initial days of their launch. As the business grows, most tend to cut down on costs by compromising the quality of the product and services. This is not only a mistake, it also compels loyal customers to leave.

According to Bud Weisbart, IFM, Vice President of AR Tech and AR Industries, divisions of A&R Tarpaulins Inc., Fontana Calif, cutting quality means, “you’ve sharpened the knife that’s going to slit your throat.”

Moreover, Larry Sweet, founder and president of Save-A-LoadInc says, “The key to the success of any business is to establish a philosophy and have everyone in the business buy into it.”

Need More Tips on Startup?

If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We provide efficiently running online store builder software in addition to web design layouts, customer support systems, and affiliate tracking programs among other services. Our team gives special importance to customer service, so, whatever your requirements are, we are here to help! Get started on beating the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!

Increase Revenues with These Expert Insights (Part 2)

April 24th, 2015 by

In addition to the previously mentioned tips, there are a few more tips that can be considered for increasing business revenue. The key is to focus on long term planning. Train yourself to brainstorm for ideas and tactics that can ultimately make your business flourish.

Here are a few things to keep in mind.

Expanding Your Market

You can implement a number of strategies to expand your target client base. Consider augmenting your current customer base by launching new products or complementary services and discounts on existing products. In addition, since there are a number of cost effective shipping vendors available in the market, you can expand the geographical territory as well!

Staying Up To Date With Technology

As an online business entrepreneur, you should know that technology is ultimately your best friend. These days, you can use up to date technology to analyze your target audience in an efficient manner. Moreover, it is not technology that helps you fight off competition in the market, it is the way you use it. If you are not inclined towards IT, make sure that you have a reliable team at hand that can help you make the best of your web store.

Mobile Friendly Websites

Currently, most people prefer browsing and shopping via their smart phones, tablets and other devices. Since these devices are easily accessible to prospective customers, make sure that your website is compatible with them. This can enhance the visitors’ overall user experience, making chances of them converting to customers brighter.

Need Help Setting Up Your Web Store?

Finally, having a reliable and dependable company to help you set up an online store is the concluding step. When it comes to this, look no further than Earth Skater! We are not only one of the best website design companies in the market, but our team is renowned for highly proficient and adept customer services. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking programs among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!

Justifying A Search Engine Marketing Budget

April 23rd, 2015 by

How do you justify the investment of Search Engine Marketing, SEO, Content Marketing, and other traffic generation methods to your VP of Marketing, CFO, President, or CEO.   And how do you quantify the value of search engine traffic?

How To Calculate What Your Visitors Are Worth

Some search engine optimization firms charge on a pay-for-performance basis.

A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking.  Typically, they are the only rankings that generate real traffic for your website.  If we use the figure of 200 monthly visitors from one top 10 ranked keyword that is relevant to your business, the value begins to become more clear.   Factor in the sales that those clicks generate and you are close to the numbers.

Don’t forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year.

Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year.

How much does it cost you to acquire a visitor at present?

Top positions in pay-per-click search engines, may cost you from $2.50 to $10 per click.

As you can see, search engine optimization clearly produces an excellent return-on-investment.

Don’t forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours.

Search Engine Optimization Is A Science

Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing.

The optimization process is complex and time-consuming. You’re trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor’s optimizers.

But the fact remains, search engine optimization is cost effective, and should not be ignored.

Call 877-627-2492 to discuss your marketing plan today.

Drop Shipping: An Entrepreneur’s Best Friend?

April 17th, 2015 by

The sign of a smart entrepreneur is to implement strategies that generate maximum profit within minimum resources. Albeit running an online store is a great deal easier than running a physical store, it comes with its own set of obstacle. If these obstacles are not tackled with tact and efficiency, you could be facing loss instead of profit.

If you are selling merchandise online, then maintaining a warehouse can take a toll on your resources. Moreover, you stand the chance of loss if that product suddenly stops selling in the market. One of the most effective means you can use, as an entrepreneur is to integrate drop shipping in your business plans. Doing so will help you focus and invest time in running an up to date and online store with the right online store builder software. Here are few of the many benefits of drop shipping!

Streamlined Access to the Market

Drop shipping allows you to access products and deliver them to the market in a streamlined and fast manner. Waiting for a shipment to arrive and maintaining the right inventory takes time and you face a small chance of leaving customers dissatisfied due to fluctuating delivery times, etc. With drop shipping, all you have to do is forward the order to the manufacturer or supplier and they will send out the products to the customers instantly.

Smart Investments

The investments involved in maintaining an inventory can take a toll on the resources of a small to medium sized business. Most of your businesses resources will dry up in organizing, protecting and renting costs of the warehouse. Drop shipping releases you from these responsibilities in a highly effective and profitable manner and eventually, you will end up with enough capital to invest in other aspects of your business, such as, marketing, etc.

Growth and Productivity

In the long run, drop shipping allows entrepreneurs to grow and develop their online stores in a highly productive manner. If one needs to expand their product and services line, he/she will not have to worry about the major logistics involved in setting up the store, as the manufacturer or supplier will manage the physical responsibilities of the products.

How Earth Skater can Help

If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We not only provide the best online store software in the market, but our team gives special importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!

Increase Revenues with These Expert Insights (Part 1)

April 11th, 2015 by

In addition to successfully setting up  an online store, you need to keep strategies in mind that can help you come up with a profitable business plan. An online business may seem easier to handle, but competition in the market can make building a lasting impression difficult. Moreover, generating profitable returns on investments can become problematic as well.

However, a few things can be kept in mind for increasing revenue. Integrating these tips and tricks within the business plan can help your online business or web store establish strong roots in the competitive virtual market.

Focus On The Small Things

Most online businesses tend to jumble up the front pages of their websites with information about all the products and services they offer. This results in unappealing jargon. Here, visitors see a wide variety of products carrying minimal details. The right thing however, is to focus on the small things. Consider highlighting one set of similar products, with complete details and key benefits. This will allow users to explore your website easily and be more willing to purchase your products and services.

Highlighting the Benefits

The first thing a visitor sees on your website is the headline. Make sure that it is gripping and interesting. Focus on highlighting the benefits customers will be privy to instead of advertising the benefits of the product itself. Consider this headline “Get the Perfect Storage for Toys” and now, compare it to this, “It’s True! Now You Can Make Clean Up Time Fun For Kids!” The latter headline compels visitors to click out of curiosity and you stand a chance of converting them to customers.

Customer Testimonials

Using customer testimonials on the website makes visitors more comfortable with your services. If they see a genuine statement highlighting the product or your services, then they are more likely to choose you based on credibility. Moreover, you can enhance the integrity of your services by adding company credentials, experience and background history in the “About Us” section.

 

For more information and tips on increasing revenue, read the second part of our blog [insert hyperlink to part two] on this topic!

If, however, you are convinced with these insights and are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We not only provide the best online store hosting services in the market, but our team gives special importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!

Ecommerce Trends of the Future

April 3rd, 2015 by

In the past decade or so, the ecommerce industry has taken leaps and bounds to get to where it is today. It is well on its way to becoming the favorite shopping destination of shoppers around the world. We have been part of the industry for more than a decade, and have seen all kinds of highs it has experienced. We continue to provide high standards of complete ecommerce store services to our clients at amazing prices.

The secret to our continued success in the business is that we have continued to grow with the industry and innovations in technology. As with every New Year in the past, 2015 has brought its own predictions of the ecommerce trends that are likely to be popular this year and the years to come. We thought it prudent to look at some of these trends and share it on our blog. So, here we go; these are the ecommerce trends that you will likely have to incorporate in your web store soon enough:

Customized Products

This trend has been picking up steam for the past couple of years, with retail giants like Nike offering customers the option to customize their apparel. This trend will only become more popular in the future, because more and more customers will prefer unique products.

Preference will Matter

Offering customers similar products, to the one they purchase, is present in every online store in some form. But this small aspect will take on a life of its own in the future; online stores will offer up tailored item lists to customers, so they can have a more convenient shopping experience.

Geo Targeting

Personalized marketing will reach a new level with the help of smartphones. Geo targeting will allow web store owners to send relevant information about products, shipping costs, taxes etc. It would make shopping online a whole lot easier especially when customers can receive all this information about their purchases without having to navigate through 3 or 4 different web pages.

Image Based Marketing

The recent surge in the popularity of sites like Pinterest and Instagram is a telltale sign of this quickly growing trend. More online stores will rely on image based advertisements, because they will help them generate more traffic for their store.

As you may have probably realized, some of these trends have already picked up steam and become quite common. We can help you market your business using the latest marketing techniques including image based social media sites. All the rest of the trends have a lot of catching up to do, and we will make sure to keep all our clients well-informed about them.

For more detail visit :

http://www.earthskater.com/