Why Small Businesses Must Take SEO Seriously

July 27th, 2015 by

Some of the best things small business owners can do for their company is focusing on Search Engine Optimization.  Search Engine Optimization has grown in popularity as online presence and visibility continue to grow in importance. Regardless of how small or big a company is, everyone is fiercely competing to obtain a first page rank at the top of search engine results.  It’s the first page that matters, nothing else!

Where you may have been on the first page for many keywords years ago, today, the competition has consolidated in many markets driving the small business owner off the first page and often past the second page and further.  The best remedy is a paid advertising campaign combined with SEO to get back on page 1.

No wonder mega companies like Wal-Mart and Home Depot manage to obtain top ranks in Google’s search results – millions of inbound links, bulk of content and a recurring base of online visitors. If you are wondering how a small business with a limited experience can counteract market leaders and competition of this level, then read below to find out about the miraculous benefits of SEO:

A User-Friendly Website

Many of you might not be aware of this but SEO helps create a faster, better and a more user-friendly website. Search Engine Optimization is not just for search engines but the spotlight is on the end user. If you make your users happy and content, then the probability of your appearance on the top of search results stands high. All in all, to enhance the user experience and draw in short and long term benefits, SEO is an essential tool.

Help the Business to Grow

Every business is established with a vision to grow and flourish. The purpose of SEO is to gain high rankings in search engine results, which further translates into greater targeted visits and ultimately leading to a broadened customer base.  Making sure the content on your sales pages is short and to the point and that you are using social media are all low cost and effective actions you can take today.

Helps To Create Brand Awareness

One of the hidden advantages of SEO is that it indirectly creates brand awareness for lesser known businesses. A common notion is that customers tend to trust brands that appear higher in the search results rather than brands that don’t have a regularly updated web and social presence. Small businesses that are seeking effective ways of creating brand awareness must invest in SEO to obtain top positions for the terms related to their business. In this digital age, search engines play a crucial role in building or destroying a brand image.

At Earth Skater, we provide our clients with an opportunity to market their newly set up online stores via Search Engine Optimization which is a part of our marketing and advertising services. Furthermore, we offer Landing Page Optimization, Social Media Accounts setup, Pay per Click Advertising setup and more. If you are interested to set up an online store affordably, then Earth Skater could be your ultimate online store builder.