1. Build a community around your audience
You can not force a community to coalesce, therefore you must let it happen naturally. The first step is to find fans on social networks like Facebook, Twitter, and LinkedIn. For example, if you’re finding more people are tweeting about your brand than posting about it on Facebook, focus on developing your community on Twitter. Your audience will be more willing to join your community when it fits easily into their lives and schedule.
2. Get your audience involved
Community is all about sharing stories, and chances are your followers are already doing just that. Join the conversation and encourage your followers to share their experiences with your brand and give their feedback. Try running contests and ask questions to get more people involved. For every positive review or response you get, don’t forget to say how much you appreciate it with a simple “thank you.” This small gesture goes a long way in promoting a positive brand reputation.