All posts by Sener Korkusuz

Building Big Connections

June 30th, 2016 by

10-Tips-to-double-your-LinkedIn-connections

We use social media like LinkedIn to make connections, establish business contacts, and build mutually beneficial relationships.  Often, we must reach out to people blindly, so to speak, without any formal introduction or direct connection.

I’ve acquired these tips through experience and hope they will work for you as well as they have for me.

1. Persistence

If you reach out to someone and they do not respond back, first do not take it personally. Popular and successful people receive hundreds of messages daily from people looking to connect, get advice, need help, and everything else under the sun.

Mr. Louis David Spagnuolo, whom I’ve had the great honor and pleasure of meeting, is one of the most popular and inspiring people on LinkedIn, and he get’s flooded with inquiries 24/7, so start thinking about how you can stand out from the crowd.

Reach out as many times as it takes to establish a contact that you truly believe should be made… just don’t go overboard chasing after one contact because there are many others that you may click with sooner.

2. Timing

If you reach out and you get a response or your invitation is accepted immediately… this is great!  This means your timing was right and the context of your message was on point.

However, if you do not get an immediate response or connection, you will not give up because of rule #1. Now, you must focus on the timing and context of your next message. Do not send a second message right away and do not wait too long either.  One idea is to get to know their social media schedule so the next message you send will be at a time when you are fairly confident they may read it.

It took three years of effort before I connected with Mike Mann, a king of the domain name world, and it was largely due to persistence and timing.

Today Mike is a great collegue, I’ve worked with him personally, and was honored to serve as CTO of his company DomainMarket.com for a period of time.

3. Context

Take the time to learn about each person you want to connect with.  The key is to findhow you can provide value to your contact.  Compare their business and services with your skills and your experience.  Think in terms of what you can do for them and not what you can receive.  Think about how you can differentiate yourself and stand out from the crowd of other inquiries they receive.

As Mr. Louis David Spagnuolo puts it, “If you want a seat, first bring something to the table”.

This is where context comes in.  If you explain yourself well, and within the context outlined here, and within the criteria your contact is looking for, then you will have done the work for your contact and they will instantly be able to acknowledge how you may be of immediate value and put your expertise to use.

Therefore, you must craft your message in the context of the need or desire you can fulfill.  Your message should be about helping your contact to fulfill that need for free (gratis, pro-bono) if possible or on an introductory (trial) basis.  Only then, with the right timing and the right context, are you most likely to get a response.

Once you establish your new connection, work as quickly as you can to iron out the details of your offer and then to fulfill the terms of your discussion or agreement.  You may have one foot in the door but you are only one step closer to your goals.  Once you have made a new contact, it is up to you to work even harder now to cultivate that relationship in the spirit of mutually beneficial success. 

BONUS TIP:  Pick up a copy of Napoleon Hill’s “The Wisdom of Andrew Carnegie As Told To Napoleon Hill” and study the 17 Principles of Success that many of your big contacts probably follow.

Please share your thoughts in the comments section below and I will be pleased to reply.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with custom tailored eCommerce solutions.  He is the Co-founder and CTO of the LinkedOpinions.com, a free tool used to survey your LinkedIn connections and the co-founder and CEO of the A7FL. The American 7’s Football League, The Game America Wants.

Becoming an Influencer by Blogging

June 6th, 2016 by

achieve-success

As a CEO, you are already the thought leader of your organization.  Your thoughts drive the actions your company takes.  Ultimately, you are the ONE responsible for leading your team, or pushing yourself, to continuously take the necessary actions to achieve success.  The goal is to increase the scale and range of your influence as a thought leader and to leverage your following and network of connections to create new bigger opportunities.

You are already the thought leader of your organization.

At this point in your career, your mind may have already shifted towards the bigger picture. Using your thoughts, your expertise, your experience, to gain influence in your market to attract new clients, partners, and opportunities.  On the other hand, you may just be beginning to get started with social media, social networking, and even the idea of blogging, let alone becoming an influencer.

JUST DO IT!

In either case, the solution is the same, as the slogan goes, JUST DO IT!  The point is to start blogging… PERIOD.  You have the passion to promote your business.  You have a likeable personality and will increasingly become more  effective in networking and making business connections.  Lastly, you have built up the feverish obsession to become successful in your business and blogging and becoming an influencer will only help you to achieve greater success.

Do not expect to, nor will you, become a national or global thought leader overnight.  But, take comfort in knowing your unique perspective holds true value to those in your industry, whether to potential clients, partners, investors, or other interested parties like press and media.

That which you are seeking is causing you to seek.

You should already be thinking about things you could blog about related to your market.  As you get involved in social networking and make new connections you will get additional ideas on what to blog about relevant to your community.  You will attract the opportunities you are seeking.  As the saying goes “that which you are seeking is causing you to seek”.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with unbeatable web design, web hosting, and online store service.  He is the co-founder and CEO of the A7FL, American 7’s Football League.  He is the Co-founder and CTO of LinkedOpinions.com, a free tool used to survey your LinkedIn connections.

Small Business Tip of the Day – Blogging

May 31st, 2016 by

I am often asked by small business owners, how can I get more traffic to my website…

…the simple answer to getting more traffic to your website is in BLOGGING.

Often, there is very little to no budget available for PayPerClick, social media advertising, or other paid advertising.

On the other hand, business owners with passion are willing to do the work themselves, the thing is, they just want to know what to do…

After working with expensive strategic advisors and marketing experts, I can tell you that the simple answer to getting more traffic to your website is in BLOGGING.

A blog is just a silly word for a web page.

Your blog can be built into your website or hosted on a different domain name entirely.  Your blog is organized by date and category, which is why you need to use a blog content management system like WordPress or similar because it will ensure your blog posts are in the proper format and organized for your readers.

It is up to you, just like the sharks of SharkTank, Mark Cuban and the like, have become expert bloggers.  They’ve defined the  idea of becoming an influencer, of becoming a thought leader, and if they can do it… then why can’t you?  There is NO reason why, it’s a rhetorical question!

I myself, personally, am starting right now, with this, my first post of what I anticipate to be a regular stream to follow.  I am opening up, reaching out, and helping small business owners/entrepreneurs through the benefit of my background and expertise as a CEO in e-commerce.

My aim is to help entrepreneurs through my unique point of view and perspective on e-commerce and provide food for thought on how to compete in increasingly competitive marketplaces.

So, to sum it all up, start your blog, post your perspectives on the marketplace, share those posts on your social media accounts, and get active on the platforms you are posting to, build your community, and the rest will follow.

Look for more posts on these topics and others related to e-commerce, online stores, marketing and advertising, and visit me at www.earthskater.com to learn more.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with unbeatable web design, web hosting, and online store service.  He is the co-founder and CEO of the A7FL, American 7’s Football League.  He is the Co-founder and CTO of LinkedOpinions.com, a free tool used to survey your LinkedIn connections.