Category Archives: Marketing

Enabling TLS 1.1 and 1.2 in Outlook on Windows 7

July 30th, 2018 by

Make sure the following keys are created in the Windows Registry using regedit.

Create the DisabledByDefault DWORD value and set it to 0 in the following locations:

HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\SecurityProviders\SCHANNEL\Protocols\TLS 1.1\Client

HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\S curityProviders\SCHANNEL\Protocols\TLS 1.2\Client

Reboot to finish.

Top 5 Ways To Promote an Event on Facebook

May 31st, 2018 by

So you have an event and you want to maximize attendees and exposure.  Facebook is one of the best ways to promote and advertise your event.

Top 5 Ways To Promote an Event on Facebook:

  1. Optimize your Facebook Event Page banner graphic

  2. Make sure to pick a short and memorable event name
  3. Add data to help Facebook share your event like event category, location information and popular related keywords
  4. Cross-Promote With Event Co-Hosts
  5. Facebook advertising for your event

Read more about promotions for Facebook Events here https://blog.bizzabo.com/how-to-promote-an-event-on-facebook

27 Tips To Top Search Engine Rankings

October 12th, 2017 by
  1. Increase your site’s link popularity by increasing your internal and incoming links.
    • Internal links – Cross link all your sites and important pages within each site. This will maximize the PageRank of all your pages within each web site.
    • Incoming links that you control – Create several small web sites related to your main site. Each site should only consist of a few pages. Then cross link them all together using the most important keywords. Don’t forget to include links back to the main site.
    • Incoming links that you don’t control:
      • Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors, visit a search engine and enter, “link:” followed by the competitors’ domain name.For example:

        link:www.yourcompetitor.com

      • Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and the Open Directory.
      • Find sites that accept site submissions. Visit your favorite search engine and search for:

        "add url" "your keywords"

        Also try searching for the actual submission page using its page name.

        For example:

        addurl.html, addsite.html, addlink.html, etc.

  2. Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results
  3. Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.For example:

    <HTML>
    <HEAD>
    <TITLE>Mike's Marketing Software Tools Reviews</TITLE>
    <META NAME="description" CONTENT="Mike's Marketing Tools is the leading review site for the very best internet marketing tools for web marketers and webmasters.">
    ...

  4. If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.

    <META HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">

    Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.

    For example:

    Step 1 – Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1 (one) second.

    <SCRIPT LANGUAGE="JavaScript"><!--
    function redirect () {setTimeout("change()",3000);}
    function change () {window.location.href="http://www.mikes-marketing-tools.com";}
    //--></SCRIPT>

    Step 2 – Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads.

    <BODY onLoad="redirect()">

  5. Remove all other meta tags (author, date, etc.), unless you’re sure they are absolutely necessary.
  6. Include a site map with links to all your pages. This will help search engines find and index all your pages.
    • Limit the number of links on a web page to 50.
    • If you have more than 50 links, limit your links to your most important pages.
    • Include text on the page as some search engines, such as AltaVista, have been known to kick out links only pages.
  7. Use one or more header tags in your main page body and include your most important keyword phrase/s.
    • Use large header tags, such as <H1>; and <H2>.
    • Use Cascading Style Sheets (CSS) to alter the appearance of the header tags to fit the look and feel of your site.
  8. Check the first couple of lines of the first paragraph to see if it’s appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text as the search results description, instead of the contents of the META DESCRIPTION tag.
  9. Try to achieve an overall keyword density of 1-2%.
  10. Try to achieve a minimum word count of 300 and a maximum of 750 words on each page.
  11. Register a domain name with the exact keyword phrase you wish to target, using hyphens to separate the keywords.For example, if the keyword phrase is “search engine rankings,” then register:

    search-engine-rankings.com

    If the domain you want is unavailable, either try a different extension, such as .NET, .INFO, or .US, or add a keyword to the end (preferential) or beginning of the domain.

  12. Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.For example, if an important keyword phrases is, “search engine rankings,” name your directory:

    www.yoursite.com/search-engine-rankings/ or...
    www.yoursite.com/search_engine_rankings/

  13. Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.For example, if the keyword phrase is “search engine rankings,” then name the page:

    search-engine-rankings.html or...
    search_engine_rankings.html

  14. Name your graphic files after keyword phrases. Again, separate the keywords using hyphens or underscores.For example:

    <IMG SRC="search-engines-rankings.gif">

  15. Include an ALT (alternative text) atrribute in image tags. Include the most important keyword phrases.For example:

    <IMG SRC="search-engines-rankings.gif" ALT="search engine rankings.">

  16. If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization efforts.
  17. Use the longer or plural version of a keyword, where possible. Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for.For example, a search with the keyword “engine” might return results for, “engines,” “engineers,” and “engineering.” If someone searches for the longer version of a word and your page only uses the short version, then your page will be excluded from the list of possible results.
  18. Sprinkle a few uncommon keywords and synonyms in your main body text. Less popular keywords have less competition in the search engines. So your web page is has a greater chance of being listed amongst the top results.
  19. Do not repeat keywords or keyword phrases over and over again on a web page, as this would be considered as spam by search engines.
  20. Keep your pages as close to the root domain as possible. Do not set up more than 3 directory levels.For example:

    www.yoursite.com/index.html (1st level - excellent)
    www.yoursite.com/html/index.html (2nd level - Good)
    www.yoursite.com/html/marketing/index.html (3rd level - OK)
    www.yoursite.com/html/marketing/search/index.html (Too many levels down - search engines will find it difficult to find and index pages this far down)

  21. If you have a persistent (on most or all of your pages) navigation bar at the side of each page, your table is almost certainly set up in such a way that it pushes your page’s body text down the HTML document. Search engines give prominence to keywords nearer the beginning of a HTML document. So, design your HTML table so that the navigation bar is placed after your main body text.
  22. Move Javascript code to a separate file, or the end of the HTML document after your closing BODY or HTML tag. Yes, this technique actually works!Follow these instructions to move the JavaScript code to a separate file and link to the file from the HTML document. Then place the following code in between the HEAD section:

    <HEAD>
    <SCRIPT LANGUAGE="JavaScript" SRC="file-name.js"></SCRIPT>
    </HEAD>

    This procedure also reduces your file size, and therefore your download time. In addition, it allows you to reuse the code on other pages by simply link to the JavaScript file. Both of these techniques will move your important body text nearer to the top of the HTML document.

  23. Although not always practical, you may like to try naming your cascading style sheet tags after keywords.For example:

    .search {
    color: #ff0000;
    }

  24. Use Robots.txt files instead of Robots meta tags, as some search engine robots do not recognize the tag.
  25. Do not use font size one (1) text as the default text size. Many search engines consider tiny text to be spam. It’s OK to use some font size one text.
  26. Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as they have only one purpose – to artificially inflate a site’s link popularity, by exchanging links with other participants.Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual sites, and is certainly an accepted technique for improving your site’s link popularity.

Call 877-627-2492 to discuss your marketing plan today.

Trouble Finding Blog Ideas?

July 22nd, 2017 by

Like anything new, becoming a Blogger could be overwhelming at first but it doesn’t have to be.  With the help of a process that clicks for you, you can get past the hurdle of finding topics to write about and spend more time on writing the quality content you want to disseminate.

One of the hardest parts of blogging is finding stuff to write about

You already know that you have a lot of value in your experience, expertise, and industry knowledge to speak on.  But that is a big pool of ideas to start with and we have to think about ways to narrow it down.  Ideas for Blog topics can come from multiple sources including:

1. Daily Life

If your daily life is like mine, you have a lot going on and every now and then get that flash of inspiration that intrigues you to investigate and ponder further.  These inspirational ideas are awesome when they come but they are not always handy when you need them.  Always be ready to write down the flash of inspiration ideas immediately without thinking.  Otherwise, a second later, they may seem silly or worthless and you’ll forget about it.  On the other hand, those scribbled flashes of inspiration could save you in a crunch some other day when a topic is sorely needed.

2. News/Media Sources

The news/media that you follow is an excellent source of topics for your blog.  Industry related news gives you a chance to promote your brand perspective on the news of the day and provide valuable insight to potential customers.  This is a fun category of ideas to play with and the topic is given to you, so you just have to give commentary or spin on it.

3. Website Stats

Website statistics like Google Analytics and other real time statistics tools are good way to see what content that you already offer gets the most attention.  Track which web pages and blog posts get the most attention and what keywords are driving traffic to those pages.  This can help you to come up with Blog topic ideas that speak directly in realtime to your website visitors and social followers.

4. Search Engine Stats

Search engine statistics are stats from sources like Google Webmaster tools where you can see the organic traffic your site receives and the specific keywords generating that organic traffic.  These long tail keywords are Blogging gold and may be the source of your most valuable content ideas.

5. Advertising Stats

Advertising statistics are stats from sources like Google Adwords where you can see the paid traffic (PPC) to your website and the keywords that are generating the most interest.  Keywords that generate traffic and not sales can be paused but they may represent visitors in the investigative stage of the buying process, and it is those keywords that you may want to focus on writing Blog posts on.  Blogging gold here again.

I’m happy to help with any questions so please feel free to comment or contact freely.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with custom tailored eCommerce solutions.  He is the Co-founder and CTO of the LinkedOpinions.com, a free tool used to survey your LinkedIn connections and the co-founder and CEO of the A7FL. The American 7’s Football League, “The Game America Wants”.

 

Best Practices for Developing a Global Website

May 5th, 2017 by

Even the best online store hosting software will not be able to help you create the best website for your company if you don’t know how to approach the global market efficiently. Online stores have been the biggest trend since the beginning of the new millennium and every day we see hundreds of websites penetrate the web, but what hinders their progress is that they don’t take the global aspect of their product seriously.

The simplest mistake a company can make when developing its website is not taking the diversity of an online customers into account. If you want to know how the most successful companies in the world have such a strong online presence, then simply visit their websites and study them. From the in-country domain to the design layout, these companies use their websites as representations of who they are, and by giving the customer an appealing look, not only do they convert their visitors into loyal customers, but they also make sure that the customer knows that they are taking their own business seriously. So what exactly are these practices that should be followed if a company is looking to develop a website for global presence?

In-Country Domain

Using separate domain names for each target country not only creates a matter of identity for the customer, but it also helps Google detect it for search results. If you have your website on different domains, it will give the customer easier access to your website, and make them feel like you value their membership. Also, it can be very appealing to the customer if the website is not only in their domain, but also in their language.

Google Webmaster and Analytics

By uploading the sitemap of your website to Google Webmaster and Analytics, you can keep an eye on the online traffic, online visibility, and different keywords which can help diversify the content of your website and find new target markets.

Web Design

If you see any online store setup by Earth Skater, you will notice that we take all aspects of your company into account.  Several important factors influence personalization such as the product name, colors associated, theme, visual and technical layouts along with logo all matter because they not only facilitate in creating a more efficient design for the customer but they also bring a sense of consistency to the website layout, especially if the website is being built in different languages.

Content

This is the most obvious piece of the puzzle but one that is mostly overlooked. When writing your webcopy, it is best to not bombard it with keywords, rather just use them in a way that the script flows naturally. Many companies use professional copywriters and even linguists to make sure that their website gives off the best impression possible, especially if they are going to use that copy in a different language.

For a global website, the main practice is to make sure that you understand your global market and its pressure points. Use what’s trending to your advantage and give the customer a website that uses professionalism and subtlety to hook the customer to your products.

5 Tips If You’re Serious About Starting an Online Store

September 2nd, 2016 by

achieve-success

If you are serious about starting an online store, then these 5 tips will help you, think of them as a checklist you should be able to pass easily and know the reason why you will succeed.  If you can’t pass this checklist easily, then you have to rethink your business plan and if you are truly ready to start an online store yet.

  1. Do you absolutely know the product(s) you are going to sell?  You have to know the product and related products you are going to sell in your niche market, know your competitors, know the CEO’s of those companies, and decide now if you plan to become a market leader or not, and what it may take to get there.  This is where you must think as big as you can, regionally, nationally, globally!
  2. Is it your own product or not?  If it’s your own product or you have a good  vendor that is great.  If you are an affiliate or drop shipping that is not as good typically.
  3. No mall websites!   If you are a beginner entrepreneur and want to start a mall type of website like Walmart or Amazon or eBay, with tons of categories and products, we advise you to stop now; this concept is difficult even with a huge budget behind it.
  4. Can you afford to do it yourself?  Yes, the question is can you afford to, because doing it yourself while it may seem free, actually may cost you the precious time you need to get started right away by going forward with a weak website with poor design and content.   Can you afford to have a designer do it at the cost of a few thousand dollars?  If so, then do it as that what it takes to be a market leader.  Otherwise, choose Earth Skater as the budget solution where we handle the online store setup for you at no charge as part of our complimentary setup service.
  5. Can you afford to market it or can you learn to market it?  If you can afford to market it and advertise with a budget that makes sense for your business, then you must start experimenting with your propaganda/message immediately, don’t make any long term commitments, and find the best team to work with.  Either way, or if budget is a concern, you must to learn to market and advertise your business because you are the business owner, you know your business the best.  Social media and blogging are the avenues you must follow in today’s market.

Follow us on Facebook to stay in touch: https://www.facebook.com/earthskater/

Earth Skater specializes in setting up online stores for small business owners with our amazing and complimentary website setup and transfer.  We’ve helped hundreds of merchants make an easy transition to a flexible and full featured website and online store platform.

How to Setup an Online Clothing Store

July 15th, 2016 by

7696fcce.slide-1-boutique-woman

The most frequent question we receive from new online merchants is… how do I setup my online store?  The answer to that question is typically the same whether you are selling clothing, electronics, supplements, or any other retail product.  It is important to note a few exceptions to the typical online store setup.  More complex online store setups include sites that sell recurring subscriptions, digital downloadable products, or some other custom calculation that involves the customers input.

OK, so you are ready to start your online clothing store.  Here are our top 6 things to consider when it comes to setting up an online clothes store.

  1. Brandable Domain Name
  2. Online Store Platform
  3. Product Photos
  4. Social Media
  5. Blogging
  6. Newsletter

Brandable Domain Name

A short and memorable domain name is ideal.  Premium domain names, domain names that are for sale at a premium price,  may be the best way to get the exact brand name you desire.  Sites like Oro.Domains specialize in the sale of premium domain names.  The more basic and identifiable your domain name is, the more likely it will be ranked higher in the search results.  For a clothing store, choosing a name that represents the brand or one that represents the specific niche in the clothing market may work well.  Your business plan should help guide you in this process.  Earth Skater offers a complimentary domain name branding service during our setup process to help choose the perfect name for your business.

Online Store Platform

Setting up your online clothing store can be difficult and time consuming to say the least, not to mention costly.   Clothing store merchants do better with an online store platform that can help them set up the website.  Questions to consider when choosing your online store platform for your clothing store are:

  1. Will I be able to design the site to match my brands image
  2. Will I have help in uploading the products, content, and photos
  3. Does the online store support all of the product options needed to sell my product line effectively and efficiently

Product Photos

Product photos are extremely important and just as important as having an awesome looking web design.  So your product photos must be top notch in order for your brand clothing store to shine online.  Taking time to optimize, resize, crop, and re-create product photos so that they are as near perfect as possible can be an easy way to differentiate your clothing store from your competitors. Photos should be consistent in terms of size, lighting, background, to give the most professional appearance.  Photo watermarks can be added and most online stores allow for a watermark to be added when inserting products into the online store.

Social Media

Setting up your social media accounts is vital to building your online clothing store brand.  It is not that difficult or time consuming, just go over to Facebook, Twitter, LinkedIn, Instagram, YouTube, and other social media sites and create an account with your business name and information.  After you create your accounts you will add the links and plugins to your website to connect your website with the social platforms.  Finally, the vital part is to stay active on your social media accounts.  This means regular posting to each account.  Vary the content posted to each social media platform accordingly based on the audiences you are reaching respectively.  Clothing stores can post about things customers are thinking about and looking for.  Use keywords in your posts that customers are searching for and focus on the customer always.

Blogging

Setting up your Blog is the other vital part of marketing your online clothes store.  Blogging and social media go hand in hand.  The blogs you write will also be posted to your social media accounts to create life cycle of marketing content.  Blogging is vital to building your online clothing store brand because of the content that you create as the business owner.  As a clothing store owner you will post about topics of interest to your customers and include the keywords they are searching for.  Also, your customers will see that your website is alive with content through the regular posting being done.

Newsletter

A very important piece of the puzzle in marketing an online clothing store is setting up a newsletter.   Adding a JOIN OUR NEWSLETTER feature to your website allows you to build a list of targeted people to market to.  You can offer an incentive to join your newsletter like a 5 or 10% discount on their next clothing purchase.   The bigger your list grows the more valuable it becomes as a go to source for increasing sales.   Your newsletter is a vital way to keep in contact with your followers and increase sales.

Earth Skater specializes in eCommerce with complimentary website setup and transfer.  We’ve helped hundreds of merchants make an easy transition into the world of websites and selling online with our online store platform.

Stress Free Online Store Set up

July 1st, 2016 by

7696fcce.slide-1-boutique-woman

Whether you are starting a side business or working for yourself full time, setting up your online store could be a very difficult hurdle to get over.

Here are the top 3 things we think new merchants should consider when choosing their online store builder and the company to work with.

Setup Service

The question to ask yourself are:

  1. What is your experience level in web design and development?
  2. How do you feel about setting up your own online store, is that something you desire to give a try?
  3. Do you want to set up your online store yourself or do you want to have it done for you?

Today most online store builders focus on providing you the tools and education so that you can set up your online store yourself.  But wait, you may be saying, hey, I don’t want to set up my own online store but how can I get it done affordably?  That’s where there is a big gap between online store builders and the expert service many merchants need to properly set up and grow their business online.  That is where Earth Skater comes in to fill the gap, you guide the design and Earth Skater sets it up affordably.

2) Customization / Flexibility

Most online store builders are what you see is what you get when it comes to features.  It’s extremely important to make sure your online store has the features you need.  The number of features is not as important as the key features you need so don’t get distracted.   Think of questions like:

  1. Will your website need customization that is beyond any of the features the store provides?
  2. Does the online store support customization like custom programming?
  3. Will the online store provider add new features to support your business

These are all questions to consider when it comes to customization and flexibility for your website.  This is again where Earth Skater fills the gap with affordable custom programming and complete customization for your online store.

3) On-going Support

Once your website is online, it’s your time to shine, now you can take full advantage of the online store builder to add and update products, write blog posts, update your slideshow and more.  On-going support is vital to the reputation of your business.  When you need help to make a change to your website, these questions are the important ones to consider:

  1. Does your online store provider have staff on call to provide on demand, hands on, support for your business?
  2. Will your online store provider go the extra mile to provide after hours service to support you in a critical time of need?
  3. Does your online store provider care about your business enough to provide suggestions that you may have overlooked that could be hindering your business

Earth Skater is unique when it comes to eCommerce.  Earth Skater is the online store builder with the expert service merchants need to succeed online with less stress and less wasted time and money.

Building Big Connections

June 30th, 2016 by

10-Tips-to-double-your-LinkedIn-connections

We use social media like LinkedIn to make connections, establish business contacts, and build mutually beneficial relationships.  Often, we must reach out to people blindly, so to speak, without any formal introduction or direct connection.

I’ve acquired these tips through experience and hope they will work for you as well as they have for me.

1. Persistence

If you reach out to someone and they do not respond back, first do not take it personally. Popular and successful people receive hundreds of messages daily from people looking to connect, get advice, need help, and everything else under the sun.

Mr. Louis David Spagnuolo, whom I’ve had the great honor and pleasure of meeting, is one of the most popular and inspiring people on LinkedIn, and he get’s flooded with inquiries 24/7, so start thinking about how you can stand out from the crowd.

Reach out as many times as it takes to establish a contact that you truly believe should be made… just don’t go overboard chasing after one contact because there are many others that you may click with sooner.

2. Timing

If you reach out and you get a response or your invitation is accepted immediately… this is great!  This means your timing was right and the context of your message was on point.

However, if you do not get an immediate response or connection, you will not give up because of rule #1. Now, you must focus on the timing and context of your next message. Do not send a second message right away and do not wait too long either.  One idea is to get to know their social media schedule so the next message you send will be at a time when you are fairly confident they may read it.

It took three years of effort before I connected with Mike Mann, a king of the domain name world, and it was largely due to persistence and timing.

Today Mike is a great collegue, I’ve worked with him personally, and was honored to serve as CTO of his company DomainMarket.com for a period of time.

3. Context

Take the time to learn about each person you want to connect with.  The key is to findhow you can provide value to your contact.  Compare their business and services with your skills and your experience.  Think in terms of what you can do for them and not what you can receive.  Think about how you can differentiate yourself and stand out from the crowd of other inquiries they receive.

As Mr. Louis David Spagnuolo puts it, “If you want a seat, first bring something to the table”.

This is where context comes in.  If you explain yourself well, and within the context outlined here, and within the criteria your contact is looking for, then you will have done the work for your contact and they will instantly be able to acknowledge how you may be of immediate value and put your expertise to use.

Therefore, you must craft your message in the context of the need or desire you can fulfill.  Your message should be about helping your contact to fulfill that need for free (gratis, pro-bono) if possible or on an introductory (trial) basis.  Only then, with the right timing and the right context, are you most likely to get a response.

Once you establish your new connection, work as quickly as you can to iron out the details of your offer and then to fulfill the terms of your discussion or agreement.  You may have one foot in the door but you are only one step closer to your goals.  Once you have made a new contact, it is up to you to work even harder now to cultivate that relationship in the spirit of mutually beneficial success. 

BONUS TIP:  Pick up a copy of Napoleon Hill’s “The Wisdom of Andrew Carnegie As Told To Napoleon Hill” and study the 17 Principles of Success that many of your big contacts probably follow.

Please share your thoughts in the comments section below and I will be pleased to reply.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with custom tailored eCommerce solutions.  He is the Co-founder and CTO of the LinkedOpinions.com, a free tool used to survey your LinkedIn connections and the co-founder and CEO of the A7FL. The American 7’s Football League, The Game America Wants.

Common Mistakes to Avoid in Web Design

June 27th, 2016 by

Let’s start with the basics.  What do people look for when they visit a website? If your website is too bland and filled with details which will take too much time to read, your visitor may quickly close the browser tab and move on to the next website.  This may be the case when the website design is not attractive, doesn’t look like a market leading website, enough to keep your visitors interest. This is a mistake that we at Earth Skater always aim to avoid.

Designing a business website or online store is not such an easy task. When creating an online store website, a good e-commerce webhost helps the website owner understand the available services and gathers information to get the best results for the website.  A company’s website is often the first and only place clients will see and be presented with all the information they need about the business.   You cannot show your customers a webpage that their they will not be interested in. Here, we are going to note down just some of the common mistakes you should avoid if you want to enjoy a successful web design.

·        Incorrect Use of Color

Color is important. Color schemes are generated for a reason and with so many online tools helping you choose the right match for your business, choosing the wrong color can create a very distracting image for the visitors. Not only does the wrong color make your website look unappealing, but it also makes the text unreadable.

·        Content Layout

Haphazardly placing the content on your website prevents the visitors from quickly zeroing in on what they need from your website. Disorganized and messy layouts not only make the visitor believe that you have not put in sufficient time in the designing stage, but it also makes your business look unprofessional, and thus unreliable.

·        Inaccessibility on All Devices

We live in the age of technology, so creating a website which cannot be accessed by all devices, can really hinder the flow of online traffic to your business. When creating a website for a business, you have to think about mobile friendly responsive web design and all the aspects, including a diverse audience, different operating systems and even screen sizes so that the website is properly displayed.

·        Too Long to Load

Too much animation, video, outdated Flash animation, and large image files can add an element of excitement to the site but using them excessively can make the website load slower.  Also, not everyone has Flash or the bandwidth to support it, and that can create a very irritating experience for a customer as the website would take too long to open up, and if it finally does, the customer will not be able to see what the graphics are, because their system does not support flash.

·        Installing Separate Software

No one wants to install a software program just to be able to can use content from your site. Most internet users also block software installations from websites for many reasons, chiefly among them being that they simply do not want to install software from unknown sources. Although many people already have programs such as Acrobat and Flash, asking potential customers to install additional software will only make them open a tab to a different website.

Ask any of the best website design companies in the business and they will give you long lists of even more mistakes which are still being made in web design. With the help of these pointers, you now know that when it comes to creating the best online store software for your business, it is better to know what NOT to do, so that you have an even better chance of creating a successful website.