Category Archives: Social Media

5 Tips If You’re Serious About Starting an Online Store

September 2nd, 2016 by

achieve-success

If you are serious about starting an online store, then these 5 tips will help you, think of them as a checklist you should be able to pass easily and know the reason why you will succeed.  If you can’t pass this checklist easily, then you have to rethink your business plan and if you are truly ready to start an online store yet.

  1. Do you absolutely know the product(s) you are going to sell?  You have to know the product and related products you are going to sell in your niche market, know your competitors, know the CEO’s of those companies, and decide now if you plan to become a market leader or not, and what it may take to get there.  This is where you must think as big as you can, regionally, nationally, globally!
  2. Is it your own product or not?  If it’s your own product or you have a good  vendor that is great.  If you are an affiliate or drop shipping that is not as good typically.
  3. No mall websites!   If you are a beginner entrepreneur and want to start a mall type of website like Walmart or Amazon or eBay, with tons of categories and products, we advise you to stop now; this concept is difficult even with a huge budget behind it.
  4. Can you afford to do it yourself?  Yes, the question is can you afford to, because doing it yourself while it may seem free, actually may cost you the precious time you need to get started right away by going forward with a weak website with poor design and content.   Can you afford to have a designer do it at the cost of a few thousand dollars?  If so, then do it as that what it takes to be a market leader.  Otherwise, choose Earth Skater as the budget solution where we handle the online store setup for you at no charge as part of our complimentary setup service.
  5. Can you afford to market it or can you learn to market it?  If you can afford to market it and advertise with a budget that makes sense for your business, then you must start experimenting with your propaganda/message immediately, don’t make any long term commitments, and find the best team to work with.  Either way, or if budget is a concern, you must to learn to market and advertise your business because you are the business owner, you know your business the best.  Social media and blogging are the avenues you must follow in today’s market.

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Earth Skater specializes in setting up online stores for small business owners with our amazing and complimentary website setup and transfer.  We’ve helped hundreds of merchants make an easy transition to a flexible and full featured website and online store platform.

Trouble Finding Blog Ideas?

July 22nd, 2016 by

Like anything new, becoming a Blogger could be overwhelming at first but it doesn’t have to be.  With the help of a process that clicks for you, you can get past the hurdle of finding topics to write about and spend more time on writing the quality content you want to disseminate.

One of the hardest parts of blogging is finding stuff to write about

You already know that you have a lot of value in your experience, expertise, and industry knowledge to speak on.  But that is a big pool of ideas to start with and we have to think about ways to narrow it down.  Ideas for Blog topics can come from multiple sources including:

1. Daily Life

If your daily life is like mine, you have a lot going on and every now and then get that flash of inspiration that intrigues you to investigate and ponder further.  These inspirational ideas are awesome when they come but they are not always handy when you need them.  Always be ready to write down the flash of inspiration ideas immediately without thinking.  Otherwise, a second later, they may seem silly or worthless and you’ll forget about it.  On the other hand, those scribbled flashes of inspiration could save you in a crunch some other day when a topic is sorely needed.

2. News/Media Sources

The news/media that you follow is an excellent source of topics for your blog.  Industry related news gives you a chance to promote your brand perspective on the news of the day and provide valuable insight to potential customers.  This is a fun category of ideas to play with and the topic is given to you, so you just have to give commentary or spin on it.

3. Website Stats

Website statistics like Google Analytics and other real time statistics tools are good way to see what content that you already offer gets the most attention.  Track which web pages and blog posts get the most attention and what keywords are driving traffic to those pages.  This can help you to come up with Blog topic ideas that speak directly in realtime to your website visitors and social followers.

4. Search Engine Stats

Search engine statistics are stats from sources like Google Webmaster tools where you can see the organic traffic your site receives and the specific keywords generating that organic traffic.  These long tail keywords are Blogging gold and may be the source of your most valuable content ideas.

5. Advertising Stats

Advertising statistics are stats from sources like Google Adwords where you can see the paid traffic (PPC) to your website and the keywords that are generating the most interest.  Keywords that generate traffic and not sales can be paused but they may represent visitors in the investigative stage of the buying process, and it is those keywords that you may want to focus on writing Blog posts on.  Blogging gold here again.

I’m happy to help with any questions so please feel free to comment or contact freely.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with custom tailored eCommerce solutions.  He is the Co-founder and CTO of the LinkedOpinions.com, a free tool used to survey your LinkedIn connections and the co-founder and CEO of the A7FL. The American 7’s Football League, “The Game America Wants”.

 

Building Big Connections

June 30th, 2016 by

10-Tips-to-double-your-LinkedIn-connections

We use social media like LinkedIn to make connections, establish business contacts, and build mutually beneficial relationships.  Often, we must reach out to people blindly, so to speak, without any formal introduction or direct connection.

I’ve acquired these tips through experience and hope they will work for you as well as they have for me.

1. Persistence

If you reach out to someone and they do not respond back, first do not take it personally. Popular and successful people receive hundreds of messages daily from people looking to connect, get advice, need help, and everything else under the sun.

Mr. Louis David Spagnuolo, whom I’ve had the great honor and pleasure of meeting, is one of the most popular and inspiring people on LinkedIn, and he get’s flooded with inquiries 24/7, so start thinking about how you can stand out from the crowd.

Reach out as many times as it takes to establish a contact that you truly believe should be made… just don’t go overboard chasing after one contact because there are many others that you may click with sooner.

2. Timing

If you reach out and you get a response or your invitation is accepted immediately… this is great!  This means your timing was right and the context of your message was on point.

However, if you do not get an immediate response or connection, you will not give up because of rule #1. Now, you must focus on the timing and context of your next message. Do not send a second message right away and do not wait too long either.  One idea is to get to know their social media schedule so the next message you send will be at a time when you are fairly confident they may read it.

It took three years of effort before I connected with Mike Mann, a king of the domain name world, and it was largely due to persistence and timing.

Today Mike is a great collegue, I’ve worked with him personally, and was honored to serve as CTO of his company DomainMarket.com for a period of time.

3. Context

Take the time to learn about each person you want to connect with.  The key is to findhow you can provide value to your contact.  Compare their business and services with your skills and your experience.  Think in terms of what you can do for them and not what you can receive.  Think about how you can differentiate yourself and stand out from the crowd of other inquiries they receive.

As Mr. Louis David Spagnuolo puts it, “If you want a seat, first bring something to the table”.

This is where context comes in.  If you explain yourself well, and within the context outlined here, and within the criteria your contact is looking for, then you will have done the work for your contact and they will instantly be able to acknowledge how you may be of immediate value and put your expertise to use.

Therefore, you must craft your message in the context of the need or desire you can fulfill.  Your message should be about helping your contact to fulfill that need for free (gratis, pro-bono) if possible or on an introductory (trial) basis.  Only then, with the right timing and the right context, are you most likely to get a response.

Once you establish your new connection, work as quickly as you can to iron out the details of your offer and then to fulfill the terms of your discussion or agreement.  You may have one foot in the door but you are only one step closer to your goals.  Once you have made a new contact, it is up to you to work even harder now to cultivate that relationship in the spirit of mutually beneficial success. 

BONUS TIP:  Pick up a copy of Napoleon Hill’s “The Wisdom of Andrew Carnegie As Told To Napoleon Hill” and study the 17 Principles of Success that many of your big contacts probably follow.

Please share your thoughts in the comments section below and I will be pleased to reply.

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with custom tailored eCommerce solutions.  He is the Co-founder and CTO of the LinkedOpinions.com, a free tool used to survey your LinkedIn connections and the co-founder and CEO of the A7FL. The American 7’s Football League, The Game America Wants.

Social Networking: Making The Right Connections

June 16th, 2016 by

astronaut_with_laptop_in_space_hi

As an entrepreneur, networking plays an important role in building your business.  Even if you could do it all on your own, you would still need to network, and the sooner you start building your network, the better.

Building a network of entrepreneurs both in and out of your field starts to tell a story about who you are professionally, what opportunities you are seeking, and what inquiries you may have interest in hearing.  You can connect with everyone from industry thought leaders and influencers to potential partners and clients. First making the connections and then following your connections puts you in the position to reach out proactively so that you are prepared when a perceived opportunity arises.  The best networkers research their connections to understand them better so that they can take the right action, at the right time, with the right contact.

What does it tell you when someone does not accept your connection?  Maybe they did not get to it yet… that’s unlikely.  What is likely, is that they researched you, checked your profile, and not accepted your connection.  This can give you valuable insight as well.

Your hopeful contact chose not to accept your connection which can mean multiple things.  I’ve listed these red flags in the order of likelihood based on my experience in not connecting.

  1. Spammy looking profile (no photo, few if any connections, red flags are going off when googling you)
  2. Your approach may have been at the wrong time or if you sent a message it may have been off target  (were you soliciting first or were you bringing something to the table first
  3. You may be perceived as a direct competitor and potential threat
  4. They may see themselves as a valuable contact and not want to lend you the credibility of the connection

BONUS TIP:  If you didn’t make the connection the first time around, and you believe it is an important connection to make, don’t be afraid to try again, build your value, pick your timing, adjust your message, and try again.

Personally, I accept almost all of the connection requests I receive, but I definitely avoid #1 almost always (sometimes it’s hard to tell so I give the benefit of the doubt)… so with that, please feel free to leave your comments and questions and I look forward to connecting with you!

ABOUT THE AUTHOR:

Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with unbeatable web design, web hosting, and online store service.

Quick & Deadly Social Media Mistakes to Avoid

May 1st, 2016 by

Social media is now mainstream.  Businesses across the globe use it to promote their wares.  Today, it forms an integral component of brand marketing.  Above all, it is a simple and valuable tool that can generate substantial investment returns for companies.

Yet, a majority of social media marketers continue making some deadly mistakes that stunts business growth.  In this blog, we will explore some of these mistakes and suggest ways to address them:

No strategy

A well-developed social media strategy enables companies to effectively deliver their desired message. It helps build more powerful and impactful social media campaigns.

Having a comprehensive social media strategy makes it plausible for marketers to set goals, frame a roadmap to achieve them, and most importantly, measure results.

Posting without thinking

Too often, marketers post whatever comes to their mind. It is crucial to reflect on the message that firms intend to convey to their audiences.

Before posting content, social media marketers need to think of ways to improve each post. Ultimately, online users want engaging and thought provoking content that adds value to their lives.

Too many social media platforms

Although each social media platform has its own significance, businesses should avoid using too many social media marketing platforms. Small businesses, in particular, should focus on one platform before branching out to the next.

And most importantly, marketers should refrain from promoting the same product on all of their platforms. As most people follow their companies on multiple channels, they will receive duplicate content that won’t go down well.

Not interacting with followers

Social media is all about interaction and engagement with followers. Aside from posting information about brands, interacting with followers builds trust and a long term relationship.

But remember, social media interaction requires time and effort. Marketers should strive to do it at least once a day and then gradually increase the interaction rate. It is possible that this interaction rate will be low in the beginning. However, it will build up as time passes.

Not focusing on brand value

From startups to established companies, almost every business is on Facebook, Twitter or Instagram these days. With so many brands out there on social media, marketers need to focus on their key value proposition. They should strive to show the audiences what makes them different from their competition.

Not converting followers

It is critical to convert followers into customers. Conversion is essential for business growth. Hence, firms need to develop engaging posts that can compel their followers to make a purchase. Equally important is to identify and engage those followers who regularly share product posts.


There is more to social media marketing than simply posting content on Twitter or Facebook. Successful social media marketing requires concerted effort and planning.

If you need help with setting up your social media account, we can help.  As one of the best website design companies, we offer valuable services for website set up as well as its marketing and advertising. Click here to contact us.