Businesses that do not utilize social media as a marketing tool consider it nothing more than a steep, complicated learning curve that has no practical advantages. On the other hand, there are entrepreneurs that realize the true power of this fad and believe that its full advantage must be taken before the spotlight hogs onto something else.
According to a research conducted last year, 92% of the marketers asserted that social media was important for their business; while 80% indicated that their efforts increased the traffic on their website. Needless to say, social media has a great potential to boost sales, required if businesses have a thorough knowledge and understanding of social media tools.
Read below to find out how social media marketing can improve your business performance:
Greater Brand Recognition
Every opportunity that you come across to pool in the content and increase your visibility is vital. Consider social media as another tool to voice your business idea and content. They not only permit you to reach out to new customers, but also make your business more accessible, familiar and recognizable to existing customers. For instance, a customer on Facebook would get to hear first about your new offering while browsing over his/her news feed. The fact of the matter is, customers become better acquainted with your brand when they witness it over multiple social networks.
Better Conversion Opportunities
Each and every post you make on social media is a prospect for customers to convert. Every blog, image, video or post you share over the internet allows someone to react, and every reaction leads to a site visit and ultimately a conversion. Once businesses build a following, they will concurrently have access to new, recent and old customers. However, keep in mind that every reaction will not result in a conversion, but increase the likelihood of eventually turning into one.
Reduced Marketing Costs
If the recent statistics are to go by, 84% of the marketers stated that it required no more than 6 hours per week to generate increased traffic. For a communication channel as big as social media, 6 hours are not very significant. If you spend a single hour per day to develop your content and syndication strategy, your efforts would bear fruit soon. Paid advertisement on social networking sites such as Facebook and Twitter charge relatively less than other advertising tools.
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