SEO

Posted by earthskater

The Art of Converting Visitors into Loyal Customers

Marketing, SEO, Web Design

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Have you ever walked into a shop and grabbed the first item on your list without even looking at it because you know that it’s your go-to item, no matter what? Your complete trust in that product is what makes you a loyal customer. As someone who works in the industry of providing customers with the products and services they need, the first thing you need to understand is the mentality of a basic customer. So why is it that your business hasn’t garnered loyal customer base? Why can’t the product or the business hold on to a visitor?

As we discuss the process of converting visitors into loyal customers, we shall learn some of the strategies which can be used to make sure that these customers stay long term, along with some of the mistakes that should be avoided so that the customers stay connected to the product.

Engaging Web Design

If you do not have a professional web design that boasts your product in a positive way then it won’t matter how good your product is. For example, as one of the best website design companies, we at Earth Skater try to create a versatile web design which is not only aesthetically pleasing but also clean and crisp enough to give the customers all the information they need at first glance.

Reason for Return

If you have an online store setup, then you might notice that many customers leave their shopping carts without purchasing anything. According to fairly recent research, it is found that 37% of customers leave their carts because the product is either too expensive, or they were just browsing. The best way to have a loyal customer base is to give them a reason to actually want to come back. Study the numbers you get from your own economic plan and try to give customers near to what they need so that they are more tempted to return.

Building a Connection

Studies show that only 32% of customers place more orders in their first year as a customer, and most do not even visit again. The reason behind this is because they do not maintain a connection with the company. If a customer signs on to a website, they supply their name, contact information, their likes and interests and what they’d like to see. Using this information to send them important news such as new arrivals or deals can give the customer a chance to come back and buy a product that sparks their interest, thus creating a connection between them and the company. Also, if a customer asks something, give prompt feedback so that they know that you value their opinions and questions.

Rewards

One strategy which cinches the deal is that of giving the customer something extra. Everyone likes gifts and rewards, and if you want a customer to have a long term relation with your company then you need to give them a reason to opt for the membership. Movie tickets, coupons, free samples or latest releases of products are just some of the deals that would surely cinch a loyal customer membership.

The whole package needs to be proper if you want to convert visitors into loyal customers, and by using these strategies, you will find that the customer will actually bring in more revenue and new customers with them if you value their importance in the first place.

Posted by earthskater

Common SEO Mistakes That Can Ruin Your Online Business

SEO

SEO is the key to creating steady traffic to your website.  Some people call this free traffic, but the fact is those days are over, it’s going to take a lot of time and effort or 3rd party marketing services to achieve organic results in today’s market.

Search engines aka Google are a very lucrative way to gain traffic to your online business.  Advertising gets you instant traffic, but SEO gets you organic traffic if done consistently over an on-going period of time.  If done erratically, SEO can actually ruin traffic for your website due to too many changes being made and your site losing ranking when statistics inevitably get reset.

Here, we are going to discuss some of the most common SEO mistakes which you avoid to at least have a chance at being successful on the web.

·        Too Many Keywords

In the old days, ten years ago, companies could stuff their webpage content with keywords and rank well on numerous search engines, but with such search engines becoming smarter when spotting proper web pages, those days are over.  Although keywords are still required, using them in the natural flow of a sentence rather than forcefully placing them in between words works much better today.

·        Lack of Keyword Research

For customers to understand the purpose of your website, keywords need to be relevant to your business.  Web page titles and Meta descriptions should contain the appropriate keywords that can improve your site ranking in the search results.  You must do your research on the keywords market leaders user and place them sparingly in your web page content while creating lots of content that uses those keywords.

·        Copying Content

Copying has always been a no-no since the days of elementary school.  Imagine going on Google to search for your own website and typing a topic and suddenly instead of just one link you get several with the same title and the same description from different websites. The content of your website needs to rank better on search engines, but with duplicate content, you’ll never get there. Not to mention trademark and copyright complaints you’ll receive.

·        Slow Updates

Take our website, for instance.  At Earth Skater we create modern websites for our clients and they are able to update the content regularly on their own.  The websites are not only up-to-date but are also designed to feature the information that customers need.

Along with the best web design, something similar to the market leaders, your website needs to introduce new content on the regular.  Your customers know what’s up and are keeping an eye on the activities of your business and they want to work with fresh active organizations.

Now that you know some of the common SEO mistakes which could hinder your website, contact Earth Skater, one of the best website design companies around for help in the development of your online store.

Posted by earthskater

HOW TO Engage Your Business Community

SEO

1. Build a community around your audience

You can not force a community to coalesce, therefore you must let it happen naturally.  The first step is to find fans on social networks like Facebook, Twitter, and LinkedIn.  For example, if you’re finding more people are tweeting about your brand than posting about it on Facebook, focus on developing your community on Twitter.  Your audience will be more willing to join your community when it fits easily into their lives and schedule.

2. Get your audience involved

Community is all about sharing stories, and chances are your followers are already doing just that. Join the conversation and encourage your followers to share their experiences with your brand and give their feedback. Try running contests and ask questions to get more people involved. For every positive review or response you get, don’t forget to say how much you appreciate it with a simple “thank you.” This small gesture goes a long way in promoting a positive brand reputation.
Posted by earthskater

6 Ways to Get More Followers for Your Business

SEO

1. Stick To A Theme

Choosing a theme and sticking to it is one way to make your Social Media accounts a success. Brainstorm a few ideas by first thinking about what attracts your current customers and what you’d like to achieve next. For example, if you’re a restaurant hoping to get more patrons in the door, feature behind-the-scenes posts of your chefs in action or give sneak peeks of new menu specials.

2. Keep a Posting Schedule

By pushing out new visual content each day or at least each week, or even each month (but you have to do more), you’ll not only increase your chances of getting noticed, but followers will start to truly “follow” your posts as well.  According to research conducted by Latergramme, the best times to post for the most engagement are 2 AM and 5 PM EST.  While others say it’s 8ish AM and 8ish PM.  You will have to experiment for yourself to see what works best for your audience.

3. Mix It Up

Stick with your business related theme, but come out of your shell because on social media boring does not sell.  Mix up your social feed with varying angles, backgrounds and moods.  If you’re bored by your own gallery of widget portraits, chances are your followers are too.  If you are a pet adoption center, get your animals in action by posting videos of them interacting with visitors or playing outside.

4. Motivate With Messages

Remember, Instagram is all about storytelling. You have to include a description to give your picture background. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. Check out Nike account for some great examples.

5. Stick to a Few, Simple Hashtags

Hashtags are a simple way to connect your post to a larger theme or global project. But be careful of spamming followers with too many common hashtags like #tbt or #love. You can easily lose more followers than you gain depending on how you utilize hashtags to boost your post visibility.

6. Follow Others and Like Often

Like the relevant content that similar accounts or brands are posting. Follow those who inspire you. Look at the “suggested users” list to find more accounts to follow.  An easy way to find new followers is to add your Facebook friends’ accounts – these users will almost immediately add you back if you follow them first.
* This blog post is based on content which first appeared in a newsletter by a very prominent social media marketing firm.
Posted by earthskater

Why Small Businesses Must Take SEO Seriously

SEO

Some of the best things small business owners can do for their company is focusing on Search Engine Optimization.  Search Engine Optimization has grown in popularity as online presence and visibility continue to grow in importance. Regardless of how small or big a company is, everyone is fiercely competing to obtain a first page rank at the top of search engine results.  It’s the first page that matters, nothing else!

Where you may have been on the first page for many keywords years ago, today, the competition has consolidated in many markets driving the small business owner off the first page and often past the second page and further.  The best remedy is a paid advertising campaign combined with SEO to get back on page 1.

No wonder mega companies like Wal-Mart and Home Depot manage to obtain top ranks in Google’s search results – millions of inbound links, bulk of content and a recurring base of online visitors. If you are wondering how a small business with a limited experience can counteract market leaders and competition of this level, then read below to find out about the miraculous benefits of SEO:

A User-Friendly Website

Many of you might not be aware of this but SEO helps create a faster, better and a more user-friendly website. Search Engine Optimization is not just for search engines but the spotlight is on the end user. If you make your users happy and content, then the probability of your appearance on the top of search results stands high. All in all, to enhance the user experience and draw in short and long term benefits, SEO is an essential tool.

Help the Business to Grow

Every business is established with a vision to grow and flourish. The purpose of SEO is to gain high rankings in search engine results, which further translates into greater targeted visits and ultimately leading to a broadened customer base.  Making sure the content on your sales pages is short and to the point and that you are using social media are all low cost and effective actions you can take today.

Helps To Create Brand Awareness

One of the hidden advantages of SEO is that it indirectly creates brand awareness for lesser known businesses. A common notion is that customers tend to trust brands that appear higher in the search results rather than brands that don’t have a regularly updated web and social presence. Small businesses that are seeking effective ways of creating brand awareness must invest in SEO to obtain top positions for the terms related to their business. In this digital age, search engines play a crucial role in building or destroying a brand image.

At Earth Skater, we provide our clients with an opportunity to market their newly set up online stores via Search Engine Optimization which is a part of our marketing and advertising services. Furthermore, we offer Landing Page Optimization, Social Media Accounts setup, Pay per Click Advertising setup and more. If you are interested to set up an online store affordably, then Earth Skater could be your ultimate online store builder.

Posted by earthskater

Justifying A Search Engine Marketing Budget

Advertising, Marketing, PPC, SEO

How do you justify the investment of Search Engine Marketing, SEO, Content Marketing, and other traffic generation methods to your VP of Marketing, CFO, President, or CEO.   And how do you quantify the value of search engine traffic?

How To Calculate What Your Visitors Are Worth

Some search engine optimization firms charge on a pay-for-performance basis.

A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking.  Typically, they are the only rankings that generate real traffic for your website.  If we use the figure of 200 monthly visitors from one top 10 ranked keyword that is relevant to your business, the value begins to become more clear.   Factor in the sales that those clicks generate and you are close to the numbers.

Don’t forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year.

Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year.

How much does it cost you to acquire a visitor at present?

Top positions in pay-per-click search engines, may cost you from $2.50 to $10 per click.

As you can see, search engine optimization clearly produces an excellent return-on-investment.

Don’t forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours.

Search Engine Optimization Is A Science

Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing.

The optimization process is complex and time-consuming. You’re trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor’s optimizers.

But the fact remains, search engine optimization is cost effective, and should not be ignored.

Call 877-627-2492 to discuss your marketing plan today.

Posted by earthskater

E-Commerce Hosting – Everything you need to know

E-commerce, SEO

E-Commerce Hosting – Everything You Need To Know

Currently, ecommerce is one of the most thriving business structures available for any business that lacks a large amount of initial startup capital.   If you’ve decide to take advantage of this emerging trend, fret not. Just follow this guide on everything you need to know to set up your online store!

Step 1: Develop the Right Domain Name

This may seem simple enough; all you have to do is select a company name, and turn it into a URL.  However, this is where many virtual companies go wrong.  They tend to come up with names that are complicated or difficult to remember.  Make sure it is something unique, short, and most importantly, memorable!  Search for the availability of domain names.   Next, you should register it with the right web hosting company.

Step 2: Set Up your Website with an Online Store Company

Your Online Store/Web hosting company will provide you with the infrastructure that will help connect all your business to the internet.  The right web hosting company will provide you with domain registry,  custom development of the site,  email accounts,  an affiliate marketing program, and the best website service and maintenance options.  So when out looking for a web hosting company, here’s what you need to keep in mind:

  • What does website service and maintenance cost
  • How often are they available?
  • Email accounts provided
  • SSL Encryption
  • Regular security auditing
  • Backup options

Step 3: Design An Easy-to-Use Website

It is imperative that the site be simple, and not too cluttered.  Your storefront is what your online store will be judged upon, so design carefully using the right logo, name, introduction about company, product description etc.

Step 4: Make Your E-commerce Store Secure for Customers

With fraud and unauthorized credit card transactions taking place, your customers are going to be wary.  Therefore, make sure you have SSL (Secure Socket Layer) or any standard World Wide Web security protocol already established to build your customers’ trust, and make your website safe.

Step 5: Set up an Internet Merchant Account to Manage Payments

There are several ways to manage payments, but the simplest is to set up a merchant account with any financial institution that will handle the credit card or debit card transactions as per your instructions.

You Get all This with Us!

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store.  We provide a complete online store setup, web design layouts, customer support system, and are accredited by the BBB with an A+ rating.

For more information, call us on our Toll free number (877-627-2492) or email us at info@earthskater.com.

Posted by earthskater

Who Should Host Your Online Store

SEO 0

Who Should Host Your Online Store?

When you set up your online business, it is absolutely imperative to have a web presence.  So, unless you’re a web design and marketing pro, it would seem like a great idea to hire the right company that will give your brand that extra leverage.

Most e-commerce stores fail to have that because they don’t hire the right web host.  So, what aspects do you need to consider when hiring the best online store hosting company?  We have the answers!

1.     Assess their Services & Features

Take a closer look at what they have to offer you.  If you’re looking for an interactive website with dynamic graphics, can they make it possible?  Do they have the resources?  It would be most suitable to pick a company who will design, develop and market your website. Once you have the features listed down, you can make a comparison easily.

2.     The Price

There are several web host companies who will offer you ‘reasonable’ rates, but beware!  There may be a catch. These companies offer the right rate, but with incomplete services.  So you may not end up getting what you initially paid for.  Look for good rates, and make sure you know what you’re getting with at this price.

3.     Take a Look at the Portfolio

It is highly recommended that you work with a company that has past experience in web hosting.  Ask for references.  How long have they been in the business?  Take a look at their work.  Does it match your requirements?  If they fail to display past work, then it is best you move on to the next host.

4.     Support after Project is Completed

Websites may have bugs or errors.  Most companies who have had their website developed complain that their web hosts are difficult to get in touch with after the completion of the project.  Therefore, ensure that the web host you choose provides an excellent customer support system if any unforeseen circumstances arises.

Looking for the best web design company?

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store.  They provide a complete online store setup, web design layouts, customer support system, and so much more.

The company has an impressive portfolio, with experience working with one of the leading brands in the USA.   Furthermore it is also accredited by the BBB with an A+ rating.

For more information check out the following details:

Website: http://www.earthskater.com/
Phone Number (toll free): 877-627-2492
Email: info@earthskater.com

 

 

Posted by earthskater

SEO / Marketing Solicitations Spam

SEO 0

Have you received an email solicitation like the one below?

From: Alonzo Marvin [mailto:alonzo.marvin230@gmail.com]
Sent: Friday, June 06, 2014 8:38 AM
To:alonzo.marvin230@gmail.com
Subject: Pertaining to your website

Hi,

I’m on your website and I’d like to share a quick note: I see a few particular areas where I believe your search engine performance is being held back.

I’ll be concise: The issues themselves are not terribly complicated (which is a positive). With that said, without more sound direction, the site will continue to have the same level of visibility as it does currently.

Would you be open to giving my consultants a few minutes of your time to discuss this briefly? At the very least, you’ll have some more refined opinions on where your website could be more profitable.

Genuinely looking forward to your thoughts,

 Alonzo Marvin
alonzo.marvin230@gmail.com 

This is SPAM:

  1. This is almost always spam, any solicitation for marketing service is spam and typically should be deleted immediately
  2. Note they are sending from a @gmail.com address and not an actual business adresss
  3. However, even if it was a business address, we recommend to never consider marketing companies that send un-invited solicitations
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