DO’S & DON’TS of An E-Commerce Website
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A Guide to Setting Up Your Online Store by EarthSkater.com
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5 Ways to Ensure Customer Loyalty for Your Online Store
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Top Content Marketing Tips for Your Online Store
Getting the right amount of traffic on your site is important. Without the right amount of daily views, your website will end up going out of business in no time. Improving your website to be able to attract the right amount of customers is not easy and at times, it might become too overwhelming.
If you have been operating an online store for a short period, you probably understand the importance of content marketing in ecommerce. Ecommerce content marketing can help you reel in ideal customers by boosting your website rankings on popular search engines. This way, you show up in the top of your competition and you are at better chances of having an online store that stays functional in the long run.
Here are some tips that can help you with ecommerce content marketing for your online store.
Write a blog post with different ways to use your Products
‘The best 5’, ‘the top 10’ articles are quite popular among readers because of their readability, as most readers on the internet like to skim through content they come across. A list of different ways to use your products as a blog post can be a highly useful way to create relevant content that has a high potential to be shared through social media channels and other platforms.
Another benefit of such a list is that it will most likely include answers to a range of things that your customers are trying to find a solution for when looking it up on Google.
Create A Simple Video
Videos can be a powerful piece of content, especially for ecommerce websites, and we are talking about simple videos, that don’t really take much time to load. You can create a simple video using product images, descriptions, and audio.
You can also add in customer pictures and quotes from testimonials. Videos are hands down one of the most shared content on social media platforms and you can expect to generate valuable online traffic and awareness about your products using videos.
Design An Appealing Infographic
Infographics are gradually becoming a valuable content marketing tool, especially for online stores. For an example, you can design an infrographic that includes the different shapes, sizes, and colors of a specific product with different buying options and the reasons someone would buy each one. Infograophics are also a great way to build back-links to your website and help boost your search engine rankings.
If you need help with developing a priceless, online store that delivers great value to your customers and is fully optimized to show up on top of search engines, then contact us today!
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WHY SHOULD YOU INVEST IN A RESPONSIVE WEBSITE DESIGN?
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How to select a Professional Web Design Service for your Online Business?
Selecting the best web design company is no easy choice. Your online store is the only thing that customers see of your company. It serves as the face of your business on the internet. This is why, finding the right team of professionals is essential; you’re not just asking them to develop a website, you’re entrusting your business to them.
Here are some questions you should ask your online store builder to gauge their credibility and expertise:
Question # 1: What is the Structure of the Business?
If you hand over your project to a small organization that doesn’t have a big team, then you may encounter risks of delays. On the other hand, a too large of an organization would mean that your project may be stuck in the “pipeline of bureaucracy”. Ask them if they have a dedicated team dedicated for each project. Who will be working with you? Can they introduce you to your “go-to” person for the job?
Question # 2: What Assurance can they provide you that your Project will be executed in a timely manner?
It is important to get a completion date of the project so that you can prepare for a launch. The web development company should agree upon a date. Furthermore, take it in writing from them, so that there isn’t any confusion or delays.
Question # 3: Will You have Complete Access to the Project?
There are a few questions that you should ask your developer regarding the coding and the license of the project. First, will are they using coding standards accepted by the industry? After the completion of the project, will you own the work, or is there an additional license fee?
Question # 4: How do they measure the Results of the Website?
Building your site is just one step. It is essential that people know of its existence. That’s where marketing tools like search engine optimization and affiliate tracking program come in. This generates more traffic onto your site, enhancing business sales.
Don’t Settle! Work with the best; get in touch with us now!
Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB.
Call us on our toll free number, 877-627-2492 or email us at info@earthskater.com.
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How to Setup an Online Clothing Store
The most frequent question we receive from new online merchants is… how do I setup my online store? The answer to that question is typically the same whether you are selling clothing, electronics, supplements, or any other retail product. It is important to note a few exceptions to the typical online store setup. More complex online store setups include sites that sell recurring subscriptions, digital downloadable products, or some other custom calculation that involves the customers input.
OK, so you are ready to start your online clothing store. Here are our top 6 things to consider when it comes to setting up an online clothes store.
- Brandable Domain Name
- Online Store Platform
- Product Photos
- Social Media
- Blogging
- Newsletter
Brandable Domain Name
A short and memorable domain name is ideal. Premium domain names, domain names that are for sale at a premium price, may be the best way to get the exact brand name you desire. Sites like Oro.Domains specialize in the sale of premium domain names. The more basic and identifiable your domain name is, the more likely it will be ranked higher in the search results. For a clothing store, choosing a name that represents the brand or one that represents the specific niche in the clothing market may work well. Your business plan should help guide you in this process. Earth Skater offers a complimentary domain name branding service during our setup process to help choose the perfect name for your business.
Online Store Platform
Setting up your online clothing store can be difficult and time consuming to say the least, not to mention costly. Clothing store merchants do better with an online store platform that can help them set up the website. Questions to consider when choosing your online store platform for your clothing store are:
- Will I be able to design the site to match my brands image
- Will I have help in uploading the products, content, and photos
- Does the online store support all of the product options needed to sell my product line effectively and efficiently
Product Photos
Product photos are extremely important and just as important as having an awesome looking web design. So your product photos must be top notch in order for your brand clothing store to shine online. Taking time to optimize, resize, crop, and re-create product photos so that they are as near perfect as possible can be an easy way to differentiate your clothing store from your competitors. Photos should be consistent in terms of size, lighting, background, to give the most professional appearance. Photo watermarks can be added and most online stores allow for a watermark to be added when inserting products into the online store.
Social Media
Setting up your social media accounts is vital to building your online clothing store brand. It is not that difficult or time consuming, just go over to Facebook, Twitter, LinkedIn, Instagram, YouTube, and other social media sites and create an account with your business name and information. After you create your accounts you will add the links and plugins to your website to connect your website with the social platforms. Finally, the vital part is to stay active on your social media accounts. This means regular posting to each account. Vary the content posted to each social media platform accordingly based on the audiences you are reaching respectively. Clothing stores can post about things customers are thinking about and looking for. Use keywords in your posts that customers are searching for and focus on the customer always.
Blogging
Setting up your Blog is the other vital part of marketing your online clothes store. Blogging and social media go hand in hand. The blogs you write will also be posted to your social media accounts to create life cycle of marketing content. Blogging is vital to building your online clothing store brand because of the content that you create as the business owner. As a clothing store owner you will post about topics of interest to your customers and include the keywords they are searching for. Also, your customers will see that your website is alive with content through the regular posting being done.
Newsletter
A very important piece of the puzzle in marketing an online clothing store is setting up a newsletter. Adding a JOIN OUR NEWSLETTER feature to your website allows you to build a list of targeted people to market to. You can offer an incentive to join your newsletter like a 5 or 10% discount on their next clothing purchase. The bigger your list grows the more valuable it becomes as a go to source for increasing sales. Your newsletter is a vital way to keep in contact with your followers and increase sales.
Earth Skater specializes in eCommerce with complimentary website setup and transfer. We’ve helped hundreds of merchants make an easy transition into the world of websites and selling online with our online store platform.
