- More effective than Social Media to acquire new customers
- Build credibility by sharing informative content
- Generate calls by reaching the targeted subscribers
- Strengthen relationships and keep people engaged
Email Most Effective
59% of B2B marketers say email marketing is their most effective channel in terms of revenue generation.
Emails Preferred Communication
86% of business professionals prefer email for communication purposes.
Helps Buying Process
80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel is Social Media).
Newsletter Service Required
77% of people prefer to get permission-based promotional emails where they can easily opt-out (versus direct mail, text, phone, or social media out-reach).