Email Marketing
Email is one of the best ways to grow sales and drive customer retention
- More effective than Social Media to acquire new customers
- Build credibility by sharing informative content
- Generate calls by reaching the targeted subscribers
- Strengthen relationships and keep people engaged
Email Marketing Goals
Increase leads, grow sales, and drive customer retention.
Email is the third most influential source of information for B2B audiences
Behind only colleague recommendations and industry-specific thought leaders
59%
Email Most Effective
59% of B2B marketers say email marketing is their most effective channel in terms of revenue generation.
86%
Emails Preferred Communication
86% of business professionals prefer email for communication purposes.
80%
Helps Buying Process
80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel is Social Media).
77%
Newsletter Service Required
77% of people prefer to get permission-based promotional emails where they can easily opt-out (versus direct mail, text, phone, or social media out-reach).
Technology Partners
