Small Business Blog

Earth Skater's take on the trends in e-commerce
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Some Awesome Features That Earth Skater Offers

Marketing
Online retail markets have been booming since the early days of e-commerce. Moreover, accounting to convenience and expediency, consumers prefer shopping online than from traditional stores. While the process of setting up an online store seems daunting, it isn’t as difficult as it seems to be. This is exactly the purpose of Earth Skater. We are an online store builder, specializing in online store development. Our aim is to provide all those aspiring entrepreneurs an opportunity to set up an online store which would not only be operational on laptops and PCs, but also on mobile devices. By hiring us, you are allowing our team of technical experts to take on the responsibility of setting up an online store ranging from website designing to programming and marketing the store to the target market. Earth Skater’s range of unequaled services include logo/banner creation, product transfers, web content, icon creation, developing shipping connections and payment gateways. Regardless of whether you are a nascent entrepreneur or a sought after businessman, we will have everything covered for you at nominal rates.

Online Store Features

We permit our clients to choose one of our mobile friendly responsive sites or stick to their current website design. From website design to logo, setting up shipping to payment settings, and content and product transfers, we handle it all on your behalf. Your account home page will consist of easily accessible variables such as email, webmail, stats, SSL security, PCI compliance and backup. As a recommendation, we have a features list that allows you to pick and choose essential features that your website must have such as taking donations, charging credit cards or checks, offering wholesale prices etc. Once your online store setup is complete, we will continue to assist and help you out whenever needed, at affordable rates.

Affiliate Tracking Program

Our Affiliate tracking program will be a part of your website where anyone can become an affiliate and refer business to your website to generate sales for a certain commission. Affiliates make use of their own unique links to refer customers to your website. At Earth Skater, we offer multiple marketing banners to choose from. Moreover, we offer the ability to track affiliate clicks, conversions, commissions and payments.

Setup Features

Every hosting package offered by Earth Skater includes a complete and complimentary setup so you don’t have to do anything on your own. Our online store setup includes responsive and mobile-friendly website design, product export & import, transfer content, starter logo design and email setup and more. Moreover, each and every plan includes a free 1st year domain name, whereas, standard and above plans include a 1st year SSL security certificate. We will allow you to have a website that you will be proud of! Specializing in e-commerce, we guarantee a professional website every time.
Posted by earthskater

Benefits of Social Media Marketing

Marketing
Businesses that do not utilize social media as a marketing tool consider it nothing more than a steep, complicated learning curve that has no practical advantages. On the other hand, there are entrepreneurs that realize the true power of this fad and believe that its full advantage must be taken before the spotlight hogs onto something else. According to a research conducted last year, 92% of the marketers asserted that social media was important for their business; while 80% indicated that their efforts increased the traffic on their website. Needless to say, social media has a great potential to boost sales, required if businesses have a thorough knowledge and understanding of social media tools. Read below to find out how social media marketing can improve your business performance:

Greater Brand Recognition

Every opportunity that you come across to pool in the content and increase your visibility is vital. Consider social media as another tool to voice your business idea and content. They not only permit you to reach out to new customers, but also make your business more accessible, familiar and recognizable to existing customers. For instance, a customer on Facebook would get to hear first about your new offering while browsing over his/her news feed. The fact of the matter is, customers become better acquainted with your brand when they witness it over multiple social networks.

Better Conversion Opportunities

Each and every post you make on social media is a prospect for customers to convert. Every blog, image, video or post you share over the internet allows someone to react, and every reaction leads to a site visit and ultimately a conversion. Once businesses build a following, they will concurrently have access to new, recent and old customers. However, keep in mind that every reaction will not result in a conversion, but increase the likelihood of eventually turning into one.

Reduced Marketing Costs

If the recent statistics are to go by, 84% of the marketers stated that it required no more than 6 hours per week to generate increased traffic. For a communication channel as big as social media, 6 hours are not very significant. If you spend a single hour per day to develop your content and syndication strategy, your efforts would bear fruit soon. Paid advertisement on social networking sites such as Facebook and Twitter charge relatively less than other advertising tools. If you are on a limited budget and want maximum exposure for your budding online business, then turn to Earth Skater, the best website design company. We are the best online store software, offering online store development services at affordable range. Read through our services page or contact us for your queries.
Posted by earthskater

Make Your Mark: How Small Businesses Stay Recognizable Across Social Media

Social Media, Social Media Marketing, Web Design

Photo via Adobe Stock

For small businesses and startups, social media is often the very first place people encounter your brand. Before someone visits your website, steps into your shop, or books a service, they’re scrolling past your posts. That makes your social presence more than a marketing tool—it becomes a first impression, and often the determining factor in whether someone wants to learn more.

But with limited time, resources, and bandwidth, it’s easy for startups to post whatever they can whenever they can, even if the content feels disconnected. Consistency is what turns that scattered effort into brand recognition. When your small business shows up with a familiar personality across different social platforms, people begin to trust what they see. And trust is one of the most valuable tools a smaller brand can build.

Define the Character Behind Your Small Business

Every business—no matter how new or small—has a personality. It might be friendly and approachable, practical and helpful, bold and energetic, or calm and reassuring. Whatever tone feels most true to your business should guide everything you share online, from captions to videos to behind-the-scenes moments.

Take a few minutes to identify three or four traits that describe your brand’s character. These traits help anchor your social voice so that even when the content style changes, your identity remains clear. When your personality is steady, your audience can recognize your posts faster, even as you grow.

Choose Content Themes That Tell Your Story Clearly

Startups often try to share everything at once, which makes it difficult for audiences to understand what the business really stands for. Instead, select a few themes that truly represent your brand—such as quality, service, innovation, or community—and let those themes shape your messaging across platforms.

These themes don’t need to appear in every post, but they should guide the stories you tell. A customer testimonial, a tutorial, a behind-the-scenes clip, or a product update becomes more effective when it ties back to a consistent idea. Over time, your themes help shape a social presence that feels focused rather than scattered.

Adapt to Each Platform Without Losing Your Identity

Every social platform has its own atmosphere. TikTok rewards quick authenticity; Instagram favors curated visuals; LinkedIn appreciates more thoughtful insight. But your core identity should stay the same. A friendly brand should sound friendly everywhere. A bold brand should feel bold on every platform.

The way you deliver content may change, but the personality behind it should not. This approach helps your platforms strengthen one another. When someone discovers your business on one channel and then sees you again somewhere else, the familiarity builds recognition and trust.

Use Simple, Repeatable Visual Habits

Small businesses don’t need complicated design systems to stay consistent. Familiarity grows when your posts follow simple, repeatable visual habits. That might include using similar lighting in your photos, choosing backgrounds with consistent tones, following the same color palette, or using comparable spacing in your graphics.

These subtle choices help customers identify your content mid-scroll—even if they don’t see your logo. Whether you’re posting still images, social media posts, reels, or stories, small visual habits make your brand feel more cohesive without requiring a large production budget.

Build a Workflow Your Team Can Maintain

Trying to keep up with social media can become stressful for small teams, especially when everyone is already handling multiple roles. Creating a simple, predictable workflow prevents inconsistency and frees up time for creativity.

This workflow can be as simple as keeping brand assets in one shared folder, writing a short guideline about tone and visual style, and choosing a realistic posting rhythm your team can stick to. When your team knows where to find things and how to execute them, your content becomes more aligned and significantly easier to maintain.

Strengthen Social Consistency With Adobe Express

Staying visually consistent is much easier when your creative tools support a recognizable style across platforms. Adobe Express helps small businesses maintain cohesion by offering:

For small businesses and startups, consistency is one of the most accessible ways to compete with larger brands. When your voice, visuals, and message stay aligned across social platforms, your audience understands who you are—and begins to trust your identity. A cohesive social presence doesn’t limit your creativity. It gives it a stable foundation, helping your ideas stand out in a crowded digital space.

For brands working to strengthen their online presence, Earth Skater offers custom web development, ecommerce setup, and long-term support that help small businesses build a consistent, professional identity across every digital touchpoint.

Posted by earthskater

Value of a Mobile Friendly Website

E-commerce
7696fcce.slide-1-boutique-woman Considering the fact that most of us are dependent on our smart phones in our daily routine, it should come as no surprise that a mobile friendly website is essential for an online business. Competition in the virtual world today is rife with businesses using a wide variety of means to maneuver technology in their favor. One of the best marketing strategies to invest in is to develop a mobile friendly website for your products or services. This will not only help you generate more traffic onto your website, but it will ultimately result in streamlined management of clients and their requirements. Here are a few things that point towards the value of a mobile friendly website.

Riveting and Appealing

A mobile friendly website is a great deal more appealing than a simple, HTML based website. Incorporating mobile friendly features such as tap to call, map specifications according to geographical locations results in increasing average time on the website. Open a website that is not mobile friendly and makes navigation difficult and people are more likely to opt for your “mobile-friendly” competitor.

Superior SEO

According to the Webmaster Central Blog, Google has now deemed the mobile-friendliness of a website as a ranking signal. If you need to generate more traffic on your website, you will have to rank higher on search engine searches, and one of the best ways to do that is to invest in a mobile friendly website!

Enhanced User Experience

The way you treat your customers plays a huge role in retaining customers. Putting a mobile friendly website into operation will greatly enhance user experience by a reduced page loading speed and convenient navigation. A report by Kissmetrics actually indicated that about 60% of mobile users over the past year had abandoned websites since that were not compatible with their smart phone devices.

Get Effective Online Store Hosting Here!

If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We are not only one of the best website design company in the market, but our team gives special importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Posted by earthskater

Need Investments For An Online Store? Consider Crowd Funding

E-commerce
Crowd funding can be simply explained as a technique used to elevate capital amounts with the help of family, friends, investors and current customers. Since social media has become a platform that is easily accessible by everyone, crowd funding proves to be an effective method to generate traffic and exposure to the business. If you are at the initial start up for your online store, crowd funding may be an effective tool for gathering investments form the right sources. Here are some of the many advantages of crowd funding for an online store, in comparison to traditional and conventional fundraising options.

Effective Networking and Marketing

One of the best things about crowd funding is that you meet new people throughout the launch and close of the campaign and marketing becomes easier. Promoting the campaign through social media platforms, newsletters, corporate videos, etc reaches a broader audience. Moreover, the different media channels covering the fundraising progress can be used to direct more traffic towards your website.

Streamlined Processes

Appealing to different investors on an individual basis requires a great deal of time, energy and investment. Moreover, this can lead to chances of simple, human errors, since the volume of interaction becomes huge. With online crowd funding, you have the capability to streamline these processes to an entire pool of different investors through a single profile that highlights your prospects and potential.

Pinpoint the Package

Once you have embarked on the crowd funding campaign, you have the chance to look at your entire business from a bird’s eye view, eventually giving you control to pinpoint the essential parts. The final result is a polished and refined package that includes the best aspects of your business including history, target market specifications, offerings, value propositions and ideas and many more.

Consider Web Store Hosting With Earth Skater!

If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We not only provide the best online store hosting in the market, but our team gives exceptional importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Posted by earthskater

Learn From the Masters; Customer Service

E-commerce
One of the most pivotal tools to success in a business is to have an effective customer service strategy in place. Even if you have the best online store software, retaining customers ultimately comes down to the quality of services you provide. Here are a few tips and tricks to keep in mind as per expert entrepreneurs for a streamlined customer service!

Team Building

In order to have one of the best customer service teams, you need to make sure that the team you have hired is dedicated and at the same wavelength with the company’s vision. According to Mike Mondello, president of SeaBear, “For me, it’s more than just hiring experienced people. It is important to demonstrate the type of organization we want to be. It’s mission critical that everyone on our team understands how they fit into the brand and what they bring to the value chain that delivers a successful customer experience,” Moreover, Leon Gorman believes that, “Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity,” indicating the importance of a compassionate team at hand.  

Enhancing Customer Experience

Customer service is a segment of an organization that can grow and improve on a regular basis. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Brainstorming to improve and enhance customer experience can inevitably lead to growth and productivity within an organization. Moreover, make sure that the third parties you are dealing with for shipment, etc are dependable. According to Lisa King, owner of Brownie Points Inc, “You need to know that you’re partnering with someone who can manage your shipments and make sure your packages arrive on time.”

Never Compromise on Quality

Most businesses provide the best service possible in the initial days of their launch. As the business grows, most tend to cut down on costs by compromising the quality of the product and services. This is not only a mistake, it also compels loyal customers to leave. According to Bud Weisbart, IFM, Vice President of AR Tech and AR Industries, divisions of A&R Tarpaulins Inc., Fontana Calif, cutting quality means, “you’ve sharpened the knife that’s going to slit your throat.” Moreover, Larry Sweet, founder and president of Save-A-LoadInc says, “The key to the success of any business is to establish a philosophy and have everyone in the business buy into it.”

Need More Tips on Startup?

If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We provide efficiently running online store builder software in addition to web design layouts, customer support systems, and affiliate tracking programs among other services. Our team gives special importance to customer service, so, whatever your requirements are, we are here to help! Get started on beating the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Posted by earthskater

Increase Revenues with These Expert Insights (Part 2)

E-commerce
In addition to the previously mentioned tips, there are a few more tips that can be considered for increasing business revenue. The key is to focus on long term planning. Train yourself to brainstorm for ideas and tactics that can ultimately make your business flourish. Here are a few things to keep in mind.

Expanding Your Market

You can implement a number of strategies to expand your target client base. Consider augmenting your current customer base by launching new products or complementary services and discounts on existing products. In addition, since there are a number of cost effective shipping vendors available in the market, you can expand the geographical territory as well!

Staying Up To Date With Technology

As an online business entrepreneur, you should know that technology is ultimately your best friend. These days, you can use up to date technology to analyze your target audience in an efficient manner. Moreover, it is not technology that helps you fight off competition in the market, it is the way you use it. If you are not inclined towards IT, make sure that you have a reliable team at hand that can help you make the best of your web store.

Mobile Friendly Websites

Currently, most people prefer browsing and shopping via their smart phones, tablets and other devices. Since these devices are easily accessible to prospective customers, make sure that your website is compatible with them. This can enhance the visitors’ overall user experience, making chances of them converting to customers brighter.

Need Help Setting Up Your Web Store?

Finally, having a reliable and dependable company to help you set up an online store is the concluding step. When it comes to this, look no further than Earth Skater! We are not only one of the best website design companies in the market, but our team is renowned for highly proficient and adept customer services. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking programs among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Posted by earthskater

Justifying A Search Engine Marketing Budget

Advertising, Marketing, PPC, SEO
How do you justify the investment of Search Engine Marketing, SEO, Content Marketing, and other traffic generation methods to your VP of Marketing, CFO, President, or CEO.   And how do you quantify the value of search engine traffic?

How To Calculate What Your Visitors Are Worth

Some search engine optimization firms charge on a pay-for-performance basis. A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking.  Typically, they are the only rankings that generate real traffic for your website.  If we use the figure of 200 monthly visitors from one top 10 ranked keyword that is relevant to your business, the value begins to become more clear.   Factor in the sales that those clicks generate and you are close to the numbers. Don’t forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year. Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year.

How much does it cost you to acquire a visitor at present?

Top positions in pay-per-click search engines, may cost you from $2.50 to $10 per click. As you can see, search engine optimization clearly produces an excellent return-on-investment. Don’t forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours.

Search Engine Optimization Is A Science

Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing. The optimization process is complex and time-consuming. You’re trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor’s optimizers. But the fact remains, search engine optimization is cost effective, and should not be ignored. Call 877-627-2492 to discuss your marketing plan today.
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