As a CEO, you are already the thought leader of your organization. Your thoughts drive the actions your company takes. Ultimately, you are the ONE responsible for leading your team, or pushing yourself, to continuously take the necessary actions to achieve success. The goal is to increase the scale and range of your influence as a thought leader and to leverage your following and network of connections to create new bigger opportunities.
You are already the thought leader of your organization.
At this point in your career, your mind may have already shifted towards the bigger picture. Using your thoughts, your expertise, your experience, to gain influence in your market to attract new clients, partners, and opportunities. On the other hand, you may just be beginning to get started with social media, social networking, and even the idea of blogging, let alone becoming an influencer.
JUST DO IT!
In either case, the solution is the same, as the slogan goes, JUST DO IT! The point is to start blogging… PERIOD. You have the passion to promote your business. You have a likeable personality and will increasingly become more effective in networking and making business connections. Lastly, you have built up the feverish obsession to become successful in your business and blogging and becoming an influencer will only help you to achieve greater success.
Do not expect to, nor will you, become a national or global thought leader overnight. But, take comfort in knowing your unique perspective holds true value to those in your industry, whether to potential clients, partners, investors, or other interested parties like press and media.
That which you are seeking is causing you to seek.
You should already be thinking about things you could blog about related to your market. As you get involved in social networking and make new connections you will get additional ideas on what to blog about relevant to your community. You will attract the opportunities you are seeking. As the saying goes “that which you are seeking is causing you to seek”.
ABOUT THE AUTHOR:
Sener Korkusuz is the Founder and CEO of EarthSkater.com, dedicated to helping small business owners succeed online with unbeatable web design, web hosting, and online store service. He is the co-founder and CEO of the A7FL, American 7’s Football League. He is the Co-founder and CTO of LinkedOpinions.com, a free tool used to survey your LinkedIn connections.