Managing an online store is not difficult but can be be challenging to do well. With the growth explosion in the ecommerce world, even with a quality product and service, you might find it daunting to attract the masses in order to remain profitable. Here are some strategies to help you boost online sales but the key here is to use and implement strategies that suit your business:
Post Content Daily
Posting content daily is the first step to connecting with your audience. To build a social community and improve online sales, it is imperative that you post daily on Facebook and twice or thrice if posting on Twitter. Also, gauge how your posts are received at different times and frequencies during the day or week to understand which timings work best for you. They key here is to determine the highest response rate when posting at different frequencies and times. This is because different audiences react to different posting frequencies and you must use those which are most beneficial for you.
Include Images in Your Content
Posts on Facebook that contain photos are seen to generate more than 50% likes compared with an average post without visuals. This is one of the best ways to increase engagement. Images are more compelling than text and if you manage to make your image speak, it’s one of the most powerful tools you can use for customer engagement.
Increase Exposure by Implementing Social Buttons
To engage your audience and expand your reach so that you have a better standing on social networks, use social buttons within your marketing communication channels, such as on your blog, or website. Social buttons encourage readers to share your content. You can place these buttons where they are noticeable such as on the header or footer of your website or blog, in your newsletter, or within specific blog posts.
Work On Creating Micro Content
Today, consumers are bombarded with information and most don’t have the patience to read through walls of text. In order to engage your audiences better, create micro content such as vines or infographics that can deliver the right message, providing easy and quick consumption. This trend should be considered by online storeowners seriously as a way to increase their sales.
Some marketers go as far as making short informative videos about their products, educating their audience, and connecting with them.
It is important when finding out different strategies to grow your online sales, to work with a few and measure results. Settle with using those which are working best for your business.
If you are in the process of setting up an online store, connect with us for professional services at
http://www.earthskater.com/features.asp 
