Once you decide to start an online store and research the “how to’s” of the process, you are bound to come across many different online store builders. These sites offer online store hosting, design and a myriad of other features to clients. Our site, Earth Skater, is among the very best of such sites and offers a long list of features to clients. In this post, we will discuss some of the highlights from that list of features.
At Earth Skater, we pride ourselves on having one of the best affiliate tracking programs in the industry; a sentiment that is regularly expressed to us by our customers about our affiliate tracking program. The affiliate program concept is gaining popularity because of the value it brings website owners. Here are the benefits of using an affiliate tracking program on your website / online store.
Promotional ValueAn affiliate program brings exceptional promotional value for your store; in fact an affiliate program can successfully help you maximize your business and bring more traffic to your site. Each affiliate will refer traffic to your website and help to brand your business. This cycle will repeat and grow over time.
Report and MonitorWith the aid of an affiliate program, you can keep an eye on which affiliates are sending you traffic and sales. You can keep track of the numbers and work with affiliates to improve your affiliate conversions.
Easy ManagementThe best thing about using an affiliate program is that it requires very little effort to use. The program tracks all statistics and sales, and you simply pay commissions to affiliates as needed.
Traffic ImprovementsThe major function of an affiliate program is to maximize your online store exposure. Affiliates will employ different techniques like posting your link on their website, in their social media, and newsletters to ensure that your site receives more traffic, which will have a direct impact on sales.
Valuable DataAn important thing to remember about affiliate programs is that, you have to find the right program from the right provider, to achieve all the benefits that are mentioned above. Our affiliate tracking program has been praised by clients over and over again, for the convenience and value it offers to them. If you have any questions regarding the program, then give us a call (877) 627-2492 and we will be happy to answer your questions.
Odds are that you are worried about your technical prowess when you think about setting up your online store. You are probably worried about drowning in technical jargon and ‘how to articles’ after you start the process of setting up your e-commerce store. But the truth is that this should be the least of your worries. By selecting the right hosting site for your online store, such as Earth Skater, you can forget all your worries about the technical side of setting up your store. We can help you setup, design and launch your store in a few days, if you want. But, there are some things that you should be concerned with while you are launching your store, like the following mistakes which are commonly overlooked by online store owners:
1. Forgetting the CompetitionThis mistake can be viewed in two different angles; first – store owners do not observe and analyze their main competition before starting their own online store. Second – selecting a niche that is way too competitive for a new online store. You will have a hard time achieving success with an online store that sells say t-shirts, because there are literally thousands of stores selling the exact same thing.
2. Bad VendorsUnreliable vendors are the reason why many online stores never get on the map when they are launched. Did you know the number one category for fraud noted by Better Business Bureau is Internet Marketing and SEO… the Internet is full of fraudsters and scammers, so you have to very careful in selecting the right providers, suppliers, and vendors for your business.
3. No Promotional PlanStarting an online store without a promotional or marketing plan would be like a non-swimmer jumping into the ocean without a life jacket. Unlike a physical store, customers won’t just stroll into your store off the street. You will have to have a plan to get the right traffic to your store. This means a marketing plan, an on-going way to build your brand and awareness of your company, and advertising plan, a way to get direct targeted traffic.
4. Forgetting about Search EnginesWhen your store is launched, you will likely get the majority of your traffic from search engines. Not optimizing your site for all the popular search engines is one of the biggest mistakes an online store owner can make. Optimizing your site for search engines is part of your marketing plans. Landing pages are the page that visitors arrive on your website to, they must be optimized to make the sale and remove any distractions.
5. Not being ConvincingIf you want to achieve success with your online store, then you need to prove to every visitor that your site is the best place to shop for the products that your store offers. The right deals, pricing, special offers, guarantees, etc, can help convince the potential customers that they should make purchases from your store. Avoiding the aforementioned 5 mistakes should allow you to launch your online store without a hitch. Select the right payment plan and get in touch (877-627-2492) with our sales team today, and launch your online store without having any worries. for more detail visit : http://www.earthskater.com/
If you have been thinking about starting your own online business or setting up an online store, then it’s time to stop thinking and start acting. Our site can help you setup your online store, customize its design and we also provide our clients with online marketing services. Oh, and just to ease your mind about how simple the process can be, here is a brief guide about the process of setting up your store.
Settle on the IdeaYou have to be very clear about your business plan and the products you will sell on your online store. Do comprehensive research about your niche market and the product you will be selling. Observing your main competitors is the best way to learn all the information you need.
Setup your Online StoreYou have to find the right online hosting site for your online store and for that, you don’t have to look any further than Earth Skater. We offer all the possible features and services needed for a successful online store launch. We offer different monthly payment plans – you can check them out here – you can select the one that suits your budget and requirements. We also offer customized and affordable web design services to our clients. With the help of professional designers, you can give your online store a unique look. You get your store up and running as soon as you want, with the option of further customizing and optimizing it after the initial launch.
Market the StoreWith the help of our marketing strategists, you can start marketing your online store as soon as it launches. Use social media, SEO and email marketing to advertise your online store and attract customers towards it. Earth Skater’s marketing team offers all the services you need to build traffic for your business, including creating new content, blog and social media posting, and PayPerClick advertising setup and management.
Track your ProgressThere are different Google Analytic tools that allow website owners to track the daily numbers of their website. Conversion rates, bounce rate, traffic sources, number of visitors etc can all be tracked using these tools. This will give you a realistic idea of your store’s progress and the steps you need to take to make it better.
Be ‘Visible’Just creating an online store won’t be enough to attract customers to it, you also have to create and maintain an online presence for your store. Create social media pages on behalf of your online business and stay active on them. Promote discussions with the target customers and keep them engaged, this strategy will be hugely beneficial for your store’s popularity. So, what are you waiting for, check out our services and pick a payment plan and get in touch with us today (877-627-2492) to setup and launch your own online store.
Managing an online store is not difficult but can be be challenging to do well. With the growth explosion in the ecommerce world, even with a quality product and service, you might find it daunting to attract the masses in order to remain profitable. Here are some strategies to help you boost online sales but the key here is to use and implement strategies that suit your business:
Post Content DailyPosting content daily is the first step to connecting with your audience. To build a social community and improve online sales, it is imperative that you post daily on Facebook and twice or thrice if posting on Twitter. Also, gauge how your posts are received at different times and frequencies during the day or week to understand which timings work best for you. They key here is to determine the highest response rate when posting at different frequencies and times. This is because different audiences react to different posting frequencies and you must use those which are most beneficial for you.
Include Images in Your ContentPosts on Facebook that contain photos are seen to generate more than 50% likes compared with an average post without visuals. This is one of the best ways to increase engagement. Images are more compelling than text and if you manage to make your image speak, it’s one of the most powerful tools you can use for customer engagement.
Increase Exposure by Implementing Social ButtonsTo engage your audience and expand your reach so that you have a better standing on social networks, use social buttons within your marketing communication channels, such as on your blog, or website. Social buttons encourage readers to share your content. You can place these buttons where they are noticeable such as on the header or footer of your website or blog, in your newsletter, or within specific blog posts.
Work On Creating Micro ContentToday, consumers are bombarded with information and most don’t have the patience to read through walls of text. In order to engage your audiences better, create micro content such as vines or infographics that can deliver the right message, providing easy and quick consumption. This trend should be considered by online storeowners seriously as a way to increase their sales. Some marketers go as far as making short informative videos about their products, educating their audience, and connecting with them. It is important when finding out different strategies to grow your online sales, to work with a few and measure results. Settle with using those which are working best for your business. If you are in the process of setting up an online store, connect with us for professional services at http://www.earthskater.com/features.asp
As important as it is to attract new customers, retaining old ones is even more so. Every online storeowner knows the cost of retaining an existing customer is far lower compared to attracting new ones, not to mention the time and energy spent in doing so. Recurring customers are like the solid foundation of a building that keeps your business standing. Following are some tips to help you retain your customers:
Surprise CustomersUnexpected gifts and surprises work just as well with your customers as it does in your personal life. It is a great way to tell your customers you care for them while also giving them something to keep coming back for. Surprise gifts don’t need to be expensive but need to provide value. You can set aside a small budget and use it to your advantage; remember, it’s critical to let your existing customers they are important to you.
Launch a Customer Loyalty ProgramIt is important that in order to retain customers, you must provide them with some value. Implement some type of customer loyalty program to add value to the purchase of your existing customers. It will help increase the conversion and reward them for repeat purchases.
Become Regular With Your NewsletterNewsletters are an effective way to build and maintain a strong working relationship with your customers. As an online storeowner, you may be running sales, discounts, and other offers from time to time, but they will be of no use if your existing customers are not informed about them. Develop a newsletter for your store if you don’t have one and send it to clients regularly.
Engage With Your Existing CustomersAn online store cannot ignore the power of content marketing, and while most of that content is targeted at attracting new customers, engaging existing customers is equally important. Communicate with your customers, develop a community forum, and find ways to interact with them more. It will not only show your customers the value you are aiming to provide to them by solving their problems, but also give you insight into what you can do better to enhance your service. Customers are your best asset and they are what really make up a business. Understand that and aim to provide them value before pushing them to purchase. Once value, is created you will see how easily the purchase will also be made. For more information regarding our services, visit : http://www.earthskater.com/
Selling products online today through your web-based store is nothing new. However, it is challenging because customer expectations continue to rise, and to meet those, you have to use the right tools and approach, and maintain focus. Here are some mistakes you should avoid in order to make your online store a success:
Mistake #1- Difficult Website FunctionalityYour customers don’t know you personally, and they cannot touch your products. A common challenge for online stores is to make their website design appealing to the customers and to provide optimal functionality and navigation. Use clear pictures, well thought product descriptions, and an intuitive website layout. All these are important to create a good first impression- and those really matter when you are selling online!
Mistake #2- Not Using Social Channels WiselyAn online store has many online channels to access and attracts its customers. The key is not only to reach to more and more customers but also being able to retain existing ones in order to make your store profitable. Posting pictures on Facebook is different and mastering its use to market your store is another story. The fact that you know how to use these channels doesn’t mean you can’t benefit from learning more effective ways on how to make the most out of them in order to retain and attract clients.
Mistake #3- Lack of Payment InformationProvide your customers with clear information regarding payment and shipping methods. That is also how you will establish trust with them. No customer likes to see their final bill different from the price of products. Try to provide the total price of the product initially including any shipping costs, and if they vary, mention so, so that clients do not feel misled.
Mistake #4- Complicated Checkout ProcessCustomers get tired or even agitated if the checkout process is overly complicated or require too much information. If your checkout process is not simple, make it so as soon as possible. A customer might not even return if they have to initiate a new checkout process every time because they are unable to remove one product from the list. Get in your customers’ shoes with your thinking hat on. Your online store needs to be adaptive, evolving on a continuous basis; new tactics and trends should be incorporated on an ongoing basis to improve existing procedures in order to make it successful and reach more people. If you want assistance with setting up your online store, give us a call today at 877-627-2492 For more detail visit : http://www.earthskater.com/
Technically, a domain name represents a unique numeric IP address, which is assigned to each website on the World Wide Web. Imagine having to memorize tons of numeric codes for each website you want to visit- thus domain names. However, there’s more to domain names than just that. A short, easy-to-recall domain name can mean the difference between a person landing on your website-or not! Here is why selecting the right domain name is so important:
Establishes Professional ImageWhen you are online, your business can easily be lost in the myriad of hundreds of other similar online businesses. The domain name you select helps you project a professional image to the world and adds credibility to your online store. It is the identity of your online business. You can choose to publish your website through an ISP or free web-hosting site but that will lend little to no credibility to your business. Having your personal domain name for your online business establishes your reputation as a real and trustworthy online store.
Becomes Your Advertising ToolHaving your own domain name, along with allowing you to establish professional communication channels, such as a dedicated business email address, also becomes your free advertising tool. With a registered domain name, you can market it on brochures, list it on your business card, etc, allowing potential customers to look you up in their own time. Also, it is important to choose your domain wisely as it can affect your search ranking. By having a well thought out keyword relating to your product or service in your domain name, you become a potential business candidate to clients who search for those keywords online. Try to avoid a domain name with a dash (-) in it and pick a .com domain name always if at all possible.
It Helps Build Your BrandHaving a domain name makes it easier for clients to remember you, provided that it complements your product/service or company name. If it does, it helps reinforce your brand and will enable customers to return to you. Domain names work in an interesting way and it can be difficult to find one that suits your product image best. Nevertheless, aim to create a memorable domain name that is linked with a keyword to your service/product to help drive traffic to your site.
About The CompanyEarth Skater in an innovative and creative e-commerce company that will design, develops, and markets your online store. They provide a complete online store setup, web design layouts, customer support system, and affiliate tracking program among other services. The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore, it is also accredited by the BBB. Hit us up at: Phone Number (toll free): 877-627-2492 Email: email@example.com
As an online store manager, at one point or another, you might consider buying an affiliate marketing program. Even if you have a responsive online web store designed by a reputable and professional web store hosting company, you will soon find out that attracting quality customers to make a purchase is a difficult task. This is where affiliate marketing programs help. By using such a program, you can leverage the power of a popular website or individual to send quality customers over to you, and if they make a sale, they are paid a commission. However, as simple it might sound, here are a few tips that will help you maintain your focus: