Social media is now mainstream. Businesses across the globe use it to promote their wares. Today, it forms an integral component of brand marketing. Above all, it is a simple and valuable tool that can generate substantial investment returns for companies. Yet, a majority of social media marketers continue making some deadly mistakes that stunts business growth. In this blog, we will explore some of these mistakes and suggest ways to address them:
Have you ever walked into a shop and grabbed the first item on your list without even looking at it because you know that it’s your go-to item, no matter what? Your complete trust in that product is what makes you a loyal customer. As someone who works in the industry of providing customers with the products and services they need, the first thing you need to understand is the mentality of a basic customer. So why is it that your business hasn’t garnered loyal customer base? Why can’t the product or the business hold on to a visitor? As we discuss the process of converting visitors into loyal customers, we shall learn some of the strategies which can be used to make sure that these customers stay long term, along with some of the mistakes that should be avoided so that the customers stay connected to the product.
Engaging Web DesignIf you do not have a professional web design that boasts your product in a positive way then it won’t matter how good your product is. For example, as one of the best website design companies, we at Earth Skater try to create a versatile web design which is not only aesthetically pleasing but also clean and crisp enough to give the customers all the information they need at first glance.
Reason for ReturnIf you have an online store setup, then you might notice that many customers leave their shopping carts without purchasing anything. According to fairly recent research, it is found that 37% of customers leave their carts because the product is either too expensive, or they were just browsing. The best way to have a loyal customer base is to give them a reason to actually want to come back. Study the numbers you get from your own economic plan and try to give customers near to what they need so that they are more tempted to return.
Building a ConnectionStudies show that only 32% of customers place more orders in their first year as a customer, and most do not even visit again. The reason behind this is because they do not maintain a connection with the company. If a customer signs on to a website, they supply their name, contact information, their likes and interests and what they’d like to see. Using this information to send them important news such as new arrivals or deals can give the customer a chance to come back and buy a product that sparks their interest, thus creating a connection between them and the company. Also, if a customer asks something, give prompt feedback so that they know that you value their opinions and questions.
RewardsOne strategy which cinches the deal is that of giving the customer something extra. Everyone likes gifts and rewards, and if you want a customer to have a long term relation with your company then you need to give them a reason to opt for the membership. Movie tickets, coupons, free samples or latest releases of products are just some of the deals that would surely cinch a loyal customer membership. The whole package needs to be proper if you want to convert visitors into loyal customers, and by using these strategies, you will find that the customer will actually bring in more revenue and new customers with them if you value their importance in the first place.
SEO is the key to creating steady traffic to your website. Some people call this free traffic, but the fact is those days are over, it’s going to take a lot of time and effort or 3rd party marketing services to achieve organic results in today’s market. Search engines aka Google are a very lucrative way to gain traffic to your online business. Advertising gets you instant traffic, but SEO gets you organic traffic if done consistently over an on-going period of time. If done erratically, SEO can actually ruin traffic for your website due to too many changes being made and your site losing ranking when statistics inevitably get reset. Here, we are going to discuss some of the most common SEO mistakes which you avoid to at least have a chance at being successful on the web.
· Too Many KeywordsIn the old days, ten years ago, companies could stuff their webpage content with keywords and rank well on numerous search engines, but with such search engines becoming smarter when spotting proper web pages, those days are over. Although keywords are still required, using them in the natural flow of a sentence rather than forcefully placing them in between words works much better today.
· Lack of Keyword ResearchFor customers to understand the purpose of your website, keywords need to be relevant to your business. Web page titles and Meta descriptions should contain the appropriate keywords that can improve your site ranking in the search results. You must do your research on the keywords market leaders user and place them sparingly in your web page content while creating lots of content that uses those keywords.
· Copying ContentCopying has always been a no-no since the days of elementary school. Imagine going on Google to search for your own website and typing a topic and suddenly instead of just one link you get several with the same title and the same description from different websites. The content of your website needs to rank better on search engines, but with duplicate content, you’ll never get there. Not to mention trademark and copyright complaints you’ll receive.
· Slow UpdatesTake our website, for instance. At Earth Skater we create modern websites for our clients and they are able to update the content regularly on their own. The websites are not only up-to-date but are also designed to feature the information that customers need. Along with the best web design, something similar to the market leaders, your website needs to introduce new content on the regular. Your customers know what’s up and are keeping an eye on the activities of your business and they want to work with fresh active organizations. Now that you know some of the common SEO mistakes which could hinder your website, contact Earth Skater, one of the best website design companies around for help in the development of your online store.
1. Build a community around your audience
You can not force a community to coalesce, therefore you must let it happen naturally. The first step is to find fans on social networks like Facebook, Twitter, and LinkedIn. For example, if you’re finding more people are tweeting about your brand than posting about it on Facebook, focus on developing your community on Twitter. Your audience will be more willing to join your community when it fits easily into their lives and schedule.
2. Get your audience involved
Community is all about sharing stories, and chances are your followers are already doing just that. Join the conversation and encourage your followers to share their experiences with your brand and give their feedback. Try running contests and ask questions to get more people involved. For every positive review or response you get, don’t forget to say how much you appreciate it with a simple “thank you.” This small gesture goes a long way in promoting a positive brand reputation.
1. Stick To A ThemeChoosing a theme and sticking to it is one way to make your Social Media accounts a success. Brainstorm a few ideas by first thinking about what attracts your current customers and what you’d like to achieve next. For example, if you’re a restaurant hoping to get more patrons in the door, feature behind-the-scenes posts of your chefs in action or give sneak peeks of new menu specials.
2. Keep a Posting ScheduleBy pushing out new visual content each day or at least each week, or even each month (but you have to do more), you’ll not only increase your chances of getting noticed, but followers will start to truly “follow” your posts as well. According to research conducted by Latergramme, the best times to post for the most engagement are 2 AM and 5 PM EST. While others say it’s 8ish AM and 8ish PM. You will have to experiment for yourself to see what works best for your audience.
3. Mix It Up
Stick with your business related theme, but come out of your shell because on social media boring does not sell. Mix up your social feed with varying angles, backgrounds and moods. If you’re bored by your own gallery of widget portraits, chances are your followers are too. If you are a pet adoption center, get your animals in action by posting videos of them interacting with visitors or playing outside.
4. Motivate With Messages
Remember, Instagram is all about storytelling. You have to include a description to give your picture background. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. Check out Nike account for some great examples.
5. Stick to a Few, Simple Hashtags
Hashtags are a simple way to connect your post to a larger theme or global project. But be careful of spamming followers with too many common hashtags like #tbt or #love. You can easily lose more followers than you gain depending on how you utilize hashtags to boost your post visibility.
6. Follow Others and Like Often
Like the relevant content that similar accounts or brands are posting. Follow those who inspire you. Look at the “suggested users” list to find more accounts to follow. An easy way to find new followers is to add your Facebook friends’ accounts – these users will almost immediately add you back if you follow them first.
* This blog post is based on content which first appeared in a newsletter by a very prominent social media marketing firm.
Some of the best things small business owners can do for their company is focusing on Search Engine Optimization. Search Engine Optimization has grown in popularity as online presence and visibility continue to grow in importance. Regardless of how small or big a company is, everyone is fiercely competing to obtain a first page rank at the top of search engine results. It’s the first page that matters, nothing else!
Where you may have been on the first page for many keywords years ago, today, the competition has consolidated in many markets driving the small business owner off the first page and often past the second page and further. The best remedy is a paid advertising campaign combined with SEO to get back on page 1.No wonder mega companies like Wal-Mart and Home Depot manage to obtain top ranks in Google’s search results – millions of inbound links, bulk of content and a recurring base of online visitors. If you are wondering how a small business with a limited experience can counteract market leaders and competition of this level, then read below to find out about the miraculous benefits of SEO:
A User-Friendly WebsiteMany of you might not be aware of this but SEO helps create a faster, better and a more user-friendly website. Search Engine Optimization is not just for search engines but the spotlight is on the end user. If you make your users happy and content, then the probability of your appearance on the top of search results stands high. All in all, to enhance the user experience and draw in short and long term benefits, SEO is an essential tool.
Help the Business to GrowEvery business is established with a vision to grow and flourish. The purpose of SEO is to gain high rankings in search engine results, which further translates into greater targeted visits and ultimately leading to a broadened customer base. Making sure the content on your sales pages is short and to the point and that you are using social media are all low cost and effective actions you can take today.
Helps To Create Brand AwarenessOne of the hidden advantages of SEO is that it indirectly creates brand awareness for lesser known businesses. A common notion is that customers tend to trust brands that appear higher in the search results rather than brands that don’t have a regularly updated web and social presence. Small businesses that are seeking effective ways of creating brand awareness must invest in SEO to obtain top positions for the terms related to their business. In this digital age, search engines play a crucial role in building or destroying a brand image. At Earth Skater, we provide our clients with an opportunity to market their newly set up online stores via Search Engine Optimization which is a part of our marketing and advertising services. Furthermore, we offer Landing Page Optimization, Social Media Accounts setup, Pay per Click Advertising setup and more. If you are interested to set up an online store affordably, then Earth Skater could be your ultimate online store builder.
If all computer systems had identical software running, website testing would be a breeze. However, it is not. Unlike printed media, a website can be accessed and viewed from a number of systems that are composed of countless variables to take into account when designing a website. This is the very reason why website testing takes place. The ultimate goal of website testing is to make sure every visitor has a pleasant and smooth experience on a website, regardless of the system they have. The core areas covered in website testing are stated below:
Mobile UsabilityAs much as 91% of Americans today own a smart phone out of which around 48% use it to shop online. According to Google, 90% of people start off a task on one device and wrap it up on the other. Keeping this trend in view, the significance of mobile usability testing cannot be overlooked. The ultimate purpose of mobile usability testing is to ensure the following:
- Easy transition between mobile and desktop testing scenarios mid-session,
- Allow users/viewers to watch gestures and facial expressions in real-time,
- Capture the respondent’s finger gestures and facial expressions simultaneously,
- Permit users to use the mobile device in natural ways rather than conforming to technical norms.
Browser BugsMost of the old browsers, and some of the new ones, do not adhere to established standards as they should. This means that an identical code may look perfect in one browser but not in the other. This is the result of browser bugs that surface in various forms such as broken page layouts, multi-sized fonts, spacing and alignment issues etc. The purpose of website testing is to fix these issues by revising codes to ensure compatibility across major browsers.
Accessibility ConcernsThis area is specifically covered during website testing to ensure a smooth browsing experience for handicapped and impaired individuals. Determining the alt tags in images, ease of accessing key definitions, screen readers and contrast of colors used for the color blinded people are some of the accessibility issues that are resolved during website testing. Most of these enhancements are easy to implement on a standardized website and testing for these issues promises a good navigational experience.
Functionality ProblemsEven a perfect-looking website is bound to fail if it falls short of functioning appropriately. One of the basic examples of functionality is if a website has a registration form, what should happen if a ‘*’ field is left unfilled? What if inaccurate information is provided in the email field? Is the checkout process user-friendly and bug-less? The ultimate purpose of testing for functionality is to make sure the website is free from any slip-ups. If you are looking for a complete web solution to have a perfect start for your online store, then you’ve come to the right place. At Earth Skater, you will be assured of the best services and web hosting solutions at affordable rates. We provide website testing for our clients ensuring everything is perfect before going live. Browse through our Web Hosting Features and Web Design Gallery to find out more about our best online store hosting services.
In order to keep prospective clients engaged, efficient and effective online support is indispensable. Poor customer support means that your customers are not getting the deserved attention and this factor might end up being the biggest hurdle in converting customers into ‘loyal’ customers. Customers get engaged and show loyalty only when they feel that their needs are not just being met, but consistently being met. A customer demands to be guided in the right direction to establish a lifelong relationship with the brand. In a nutshell, to assure the overall success of your business, the following tips must be followed to generate best online customer support:
Offer Consistent SupportBusinesses that offer multichannel support must ensure that the customer support is consistent. Customers must not feel any hesitation and difference between communicating over one channel and another. If you are operating through a single channel, then offering customer support is fairly easy; however, if you are introducing another support channel then additional efforts must be made to ensure that your brand conveys the same message across all platforms. In simpler words, your customer support team must provide the same answers and advice on every podium. In order to do this, make sure your support team has a comprehensive product and service knowledge, are good at diagnosing and solving problems, and are courteous and considerate.
Value Your Customers’ TimeNothing could frustrate your clients more than waiting for customized solutions for their problems. Businesses must understand that customers must have instant access to the support team. Make sure someone informative, helpful and considerate is always present on duty to help resolve client queries and problems. The ultimate purpose of live chat is to allow clients to come in direct contact with customer representatives. Ideally, the response time over a live chat mustn’t be more than 60 seconds; in case there is a delay, make sure the representatives are able to convince customers with valid reasoning.
Talk in Layman TermsWhen your customer service representatives are interacting with clients, ask them to avoid using jargon and technical terms that customers cannot comprehend. Train them to talk in the simplest manner, utilizing plain and ordinary spoken words. For instance, if a large chunk of information is to be explained to customers, make sure it is broken down into smaller, simpler sub-sections and explained one by one. Moreover, agents must ask the clients in between whether or not they are grasping the concepts and are finding the information useful. If you are looking for affordably priced online store software for online store setup, then Earth Skater is your solution. In addition to offering the best customer support and services, we provide the right guidance and assistance to our clients as to how they can draw and retain their customer base. Here’s how we can support you in case you have any queries.
One of the basic pillars of setting up an online store requires you to completely understand necessary security measures before starting out and making it big in the online world; having said that, SSL certificates are an important piece of this puzzle. SSL stands for Secure Socket Layer and is a form of security for sites that handle sensitive information such as customer names, phone numbers, credit card information, addresses etc. Moreover, SSL security certificates help to establish a secure connection between a customer’s web browser and the server they are collaborating with. All in all, if you are willing to maintain privacy and security of your website, SSL certificates are a pre-requisite. Some of the most important benefits you can expect from SSL Certificates include: