Selling products online today through your web-based store is nothing new. However, it is challenging because customer expectations continue to rise, and to meet those, you have to use the right tools and approach, and maintain focus. Here are some mistakes you should avoid in order to make your online store a success:
Mistake #1- Difficult Website Functionality
Your customers don’t know you personally, and they cannot touch your products. A common challenge for online stores is to make their website design appealing to the customers and to provide optimal functionality and navigation. Use clear pictures, well thought product descriptions, and an intuitive website layout. All these are important to create a good first impression- and those really matter when you are selling online!
Mistake #2- Not Using Social Channels Wisely
An online store has many online channels to access and attracts its customers. The key is not only to reach to more and more customers but also being able to retain existing ones in order to make your store profitable. Posting pictures on Facebook is different and mastering its use to market your store is another story. The fact that you know how to use these channels doesn’t mean you can’t benefit from learning more effective ways on how to make the most out of them in order to retain and attract clients.
Mistake #3- Lack of Payment Information
Provide your customers with clear information regarding payment and shipping methods. That is also how you will establish trust with them. No customer likes to see their final bill different from the price of products. Try to provide the total price of the product initially including any shipping costs, and if they vary, mention so, so that clients do not feel misled.
Mistake #4- Complicated Checkout Process
Customers get tired or even agitated if the checkout process is overly complicated or require too much information. If your checkout process is not simple, make it so as soon as possible. A customer might not even return if they have to initiate a new checkout process every time because they are unable to remove one product from the list.
Get in your customers’ shoes with your thinking hat on. Your online store needs to be adaptive, evolving on a continuous basis; new tactics and trends should be incorporated on an ongoing basis to improve existing procedures in order to make it successful and reach more people.
If you want assistance with setting up your online store, give us a call today at 877-627-2492
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