Technically, a domain name represents a unique numeric IP address, which is assigned to each website on the World Wide Web. Imagine having to memorize tons of numeric codes for each website you want to visit- thus domain names. However, there’s more to domain names than just that. A short, easy-to-recall domain name can mean the difference between a person landing on your website-or not!
Here is why selecting the right domain name is so important:
Establishes Professional Image
When you are online, your business can easily be lost in the myriad of hundreds of other similar online businesses. The domain name you select helps you project a professional image to the world and adds credibility to your online store. It is the identity of your online business. You can choose to publish your website through an ISP or free web-hosting site but that will lend little to no credibility to your business. Having your personal domain name for your online business establishes your reputation as a real and trustworthy online store.
Becomes Your Advertising Tool
Having your own domain name, along with allowing you to establish professional communication channels, such as a dedicated business email address, also becomes your free advertising tool. With a registered domain name, you can market it on brochures, list it on your business card, etc, allowing potential customers to look you up in their own time.
Also, it is important to choose your domain wisely as it can affect your search ranking. By having a well thought out keyword relating to your product or service in your domain name, you become a potential business candidate to clients who search for those keywords online. Try to avoid a domain name with a dash (-) in it and pick a .com domain name always if at all possible.
It Helps Build Your Brand
Having a domain name makes it easier for clients to remember you, provided that it complements your product/service or company name. If it does, it helps reinforce your brand and will enable customers to return to you. Domain names work in an interesting way and it can be difficult to find one that suits your product image best.
Nevertheless, aim to create a memorable domain name that is linked with a keyword to your service/product to help drive traffic to your site.
About The Company
Earth Skater in an innovative and creative e-commerce company that will design, develops, and markets your online store. They provide a complete online store setup, web design layouts, customer support system, and affiliate tracking program among other services.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore, it is also accredited by the BBB.
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