Odds are that you are worried about your technical prowess when you think about setting up your online store. You are probably worried about drowning in technical jargon and ‘how to articles’ after you start the process of setting up your e-commerce store. But the truth is that this should be the least of your worries.
By selecting the right hosting site for your online store, such as Earth Skater, you can forget all your worries about the technical side of setting up your store. We can help you setup, design and launch your store in a few days, if you want. But, there are some things that you should be concerned with while you are launching your store, like the following mistakes which are commonly overlooked by online store owners:
1. Forgetting the Competition
This mistake can be viewed in two different angles; first – store owners do not observe and analyze their main competition before starting their own online store. Second – selecting a niche that is way too competitive for a new online store. You will have a hard time achieving success with an online store that sells say t-shirts, because there are literally thousands of stores selling the exact same thing.
2. Bad Vendors
Unreliable vendors are the reason why many online stores never get on the map when they are launched. Did you know the number one category for fraud noted by Better Business Bureau is Internet Marketing and SEO… the Internet is full of fraudsters and scammers, so you have to very careful in selecting the right providers, suppliers, and vendors for your business.
3. No Promotional Plan
Starting an online store without a promotional or marketing plan would be like a non-swimmer jumping into the ocean without a life jacket. Unlike a physical store, customers won’t just stroll into your store off the street. You will have to have a plan to get the right traffic to your store. This means a marketing plan, an on-going way to build your brand and awareness of your company, and advertising plan, a way to get direct targeted traffic.
4. Forgetting about Search Engines
When your store is launched, you will likely get the majority of your traffic from search engines. Not optimizing your site for all the popular search engines is one of the biggest mistakes an online store owner can make. Optimizing your site for search engines is part of your marketing plans. Landing pages are the page that visitors arrive on your website to, they must be optimized to make the sale and remove any distractions.
5. Not being Convincing
If you want to achieve success with your online store, then you need to prove to every visitor that your site is the best place to shop for the products that your store offers. The right deals, pricing, special offers, guarantees, etc, can help convince the potential customers that they should make purchases from your store.
Avoiding the aforementioned 5 mistakes should allow you to launch your online store without a hitch. Select the right payment plan and get in touch (877-627-2492) with our sales team today, and launch your online store without having any worries.
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