SEO is the key to creating steady traffic to your website. Some people call this free traffic, but the fact is those days are over, it’s going to take a lot of time and effort or 3rd party marketing services to achieve organic results in today’s market.
Search engines aka Google are a very lucrative way to gain traffic to your online business. Advertising gets you instant traffic, but SEO gets you organic traffic if done consistently over an on-going period of time. If done erratically, SEO can actually ruin traffic for your website due to too many changes being made and your site losing ranking when statistics inevitably get reset.
Here, we are going to discuss some of the most common SEO mistakes which you avoid to at least have a chance at being successful on the web.
· Too Many Keywords
In the old days, ten years ago, companies could stuff their webpage content with keywords and rank well on numerous search engines, but with such search engines becoming smarter when spotting proper web pages, those days are over. Although keywords are still required, using them in the natural flow of a sentence rather than forcefully placing them in between words works much better today.
· Lack of Keyword Research
For customers to understand the purpose of your website, keywords need to be relevant to your business. Web page titles and Meta descriptions should contain the appropriate keywords that can improve your site ranking in the search results. You must do your research on the keywords market leaders user and place them sparingly in your web page content while creating lots of content that uses those keywords.
· Copying Content
Copying has always been a no-no since the days of elementary school. Imagine going on Google to search for your own website and typing a topic and suddenly instead of just one link you get several with the same title and the same description from different websites. The content of your website needs to rank better on search engines, but with duplicate content, you’ll never get there. Not to mention trademark and copyright complaints you’ll receive.
· Slow Updates
Take our website, for instance. At Earth Skater we create modern websites for our clients and they are able to update the content regularly on their own. The websites are not only up-to-date but are also designed to feature the information that customers need.
Along with the best web design, something similar to the market leaders, your website needs to introduce new content on the regular. Your customers know what’s up and are keeping an eye on the activities of your business and they want to work with fresh active organizations.
Now that you know some of the common SEO mistakes which could hinder your website, contact Earth Skater, one of the best website design companies around for help in the development of your online store.