For your business to have the greatest chance of big success, your online store software should feature a top notch design as well as be super user-friendly. Your online store website needs to be more than just a basic catalog of your products, it needs to compete with your markets leaders in terms of functionality and web design
Here, we are going to give you a few tips which you should consider while creating your online store website.
Domain and Host
A domain is your identity. You can either make it very simple or be creative with it; either way, it has to be something that sticks to memory but is also easily accessible. Take our domain name, Earth Skater. We chose a name which created intrigue for our customers similar to Web Surfer. When choosing a domain name for your business, remember that it needs to click for your customer so they stay and explore your business.
One of the biggest mistakes you can make when creating your website is overcrowding it. Messy websites can dilute the value of your call to action message (for example, your buy now button or lead generation form). With a clean design which not only gives the proper information but also, does not overwhelm the senses, you can give customers a positive user experience and encourage their return.
Colors & Theme
Colors make all the difference in the world. There is a reason why many popular websites use specific shades of blue, and that is because blue has a calming and comforting influence for the user, and thus, the user of the website feels more attracted towards the site. Color schemes are influenced by many factors such as the target audience, brand logo, company’s message and chosen scheme. So if you want to create a successful website, then taking time out for some color based research can make a big difference in how visitors perceive your website.
If the customer finds the website difficult to navigate through, then they will leave. Along with keeping a minimalistic design, if you want to create a positive customer experience, then you need to make sure that your website visitors can access all public areas of the website at will. If the site is user friendly and has a mobile friendly responsive design, then your potential customers will be more likely to venture into the other tabs of your website, and even read the blogs you’ve written to help them out.
Appropriate Loading Time
This is a mistake many web designers make and flaw many online store software’s suffer from. Testing your website can give you a chance to look at some of the issues that may be prevalent on your website. Page or slideshow slow loading time will only make customers frustrated, so by making sure that everything loads quickly to efficiently service customers.
Customers will not shop on your website if the site does not have security measures like SSL security and/or a name brand merchant account in place. Customers want and need to be sure their transactions will be safe and secure. A secure website is a trustworthy website to your customers.
The best online store software comes with real service behind it, Earth Skater uses all these tips and more to its advantage when servicing our clients websites. We strive to provide customers with services that will ensure success for their businesses.