Considering the fact that most of us are dependent on our smart phones in our daily routine, it should come as no surprise that a mobile friendly website is essential for an online business. Competition in the virtual world today is rife with businesses using a wide variety of means to maneuver technology in their favor.
One of the best marketing strategies to invest in is to develop a mobile friendly website for your products or services. This will not only help you generate more traffic onto your website, but it will ultimately result in streamlined management of clients and their requirements.
Here are a few things that point towards the value of a mobile friendly website.
Riveting and Appealing
A mobile friendly website is a great deal more appealing than a simple, HTML based website. Incorporating mobile friendly features such as tap to call, map specifications according to geographical locations results in increasing average time on the website. Open a website that is not mobile friendly and makes navigation difficult and people are more likely to opt for your “mobile-friendly” competitor.
According to the Webmaster Central Blog, Google has now deemed the mobile-friendliness of a website as a ranking signal. If you need to generate more traffic on your website, you will have to rank higher on search engine searches, and one of the best ways to do that is to invest in a mobile friendly website!
Enhanced User Experience
The way you treat your customers plays a huge role in retaining customers. Putting a mobile friendly website into operation will greatly enhance user experience by a reduced page loading speed and convenient navigation. A report by Kissmetrics actually indicated that about 60% of mobile users over the past year had abandoned websites since that were not compatible with their smart phone devices.
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