What are the nuts and bolts of an eCommerce website? What are the foundation pieces you need to begin selling online? The answer to this question depends on at least two major factors including and perhaps most importantly:
- Your businesses budget
- Your interest and ability to compete head on with market leaders
The Absolute Basic Nuts & Bolts
In order to sell your products or services online, you must have the following 4 nuts and bolts as part of your eCommerce business:
- A domain name
- A merchant account (also called a payment gateway) such as PayPal
- An online store eCommerce website
- Website analytics (such as Google Analytics, Google WebMaster tools)
Minimum to Sell Online
- A brandable domain name
- A merchant account (also called a payment gateway) such as PayPal or Authorize.net
- SSL Security Certificate may be used to increase trust signs to customers
- An online store eCommerce website
- Marketing newsletter system
- Website Blog
Requirements to Compete with Market Leaders
- The most brandable domain name you can find or afford
- A merchant account (also called a payment gateway) that is integrated securely and directly into your own website such as Authorize.net or FirstData
- An online store eCommerce provider that offers real service to update and maintain your website, affordably, and when you need it
- SSL Security with clickable trust badge (provides extra level of trust to your customers)
- Marketing newsletter system (regular postings to your newsletter list)
- Website Blog (regular postings to your website blog)
Earth Skater specializes in eCommerce with complimentary website setup and transfer. We’ve helped hundreds of merchants make an easy transition into the world of websites and selling online with our online store platform.
