Alright, so you have finally decide to create an online presence by launching a business website, and an online store. However, you find yourself troubled when it comes to choosing a domain name for your online presence. What should you do?
Choosing a domain name is in many ways the same as choosing a company name; it requires a lot of consideration and thought. You can’t skimp out by settling with a domain name that is readily available; you need to come up with a creative one that compliments your business and its offerings in the best manner. Follow these tips to come up with a domain name that works out the best for you:
Make It Easy To Type In
Coming up with a domain name and finding one that is easy to type and remember should be your number one priority, as it is critical to your online success. If you use shorter words or excessive slang, your customers might have trouble remembering you or finding you on the internet. So be careful that you don’t complicate it or and of course, don’t keep it really simple.
It Should Be Short
If you end up with a domain name that is long and complicated, you can say goodbye to valuable online traffic. It should be short, so that there is no room for error when customers type in your name.
Target Your Region
If your business is established locally and you are catering to the surrounding areas, then it is always a good idea to add your location, like the name of your state, in your domain name. This will make it easy for your customers to find your services and remember you when they need you.
Use Relevant Keywords
Keywords are those words which individuals from your target market are most likely to search for when looking for your service on search engines. For example, if you own a clothing shop for men, then ‘alphamaleclothes.com‘or ‘malecollections.com’ might be a good option to go with. This will help improve your rankings on search engines and it will make more sense to your customers.
Don’t Put In Numbers
Numbers and other characters like give rise to ambiguity. Your customers might end up looking for ‘PizzaFive.com’ when your website is called ‘Pizza5’. Added to that, they are highly likely to misplace or forget the dashes. Try to avoid them as much as you can.
These are some tips that can help you come up with a suitable domain name that goes best with your business. Be sure to think twice before you finally settle on one.
If you are looking for web design and web store hosting services, or if you are having trouble settling on a domain name, call us up today- we can help you out!