Websites like Amazon and eBay have made it a lot easier for businesses to start up their online stores and become part of the ecommerce world. This is both a benefit and disadvantage for startups as almost anyone can now start an online store but that means a lot more competition.
The best way to standout from the competition is to have a solid marketing strategy- a marketing strategy that effectively utilizes all social media sites. Why should you should you use social media channels? That’s because social media platforms like Facebook serve as a valuable channel to get the word out about your offerings.
If you are having trouble marketing your online store through Facebook, here is what you should do:
Market Promotions
There is no better place to get the word out for your promotions and other market specials than Facebook. You can create discount codes and offer them solely through your Facebook page, exclusively for your Facebook fans. This will help you bring in more new customers and drive valuable traffic towards your online store.
Enable Social Media Sharing
Social media sharing buttons should be spread out through your online store. ‘Like’ buttons allow your customers to interact with your products and share the content they like with their friends. Once a customer likes your page, or a product, he/she will get regular updates regarding your products and receive your company’s status updates through their newsfeed.
Diversify Your Content
Diversity in content is the key to social media success, so it’s not really a good idea to keep your social media page limited to just a single type of post. When sharing posts, remember to add variety; for example, you can share images, blogs, and even videos. Many social media marketers also stress on keeping it casual, like posting a picture from your vacations, but that totally depends on your business.
Engage Your Customers
If a customer takes out time to post on your page, or comment on one of your posts, you should consider taking time to respond. Facebook is meant to be interactive, and you can pave the way to success for your online store just by showing your customers that you care.
Facebook can be used in various ways to make your customers feel valued. However, you should remember that your customers don’t want to be sold to, all the time. So avoid being pushy on your social media page, rather, create valuable content, which redirects your customers to your online store.
Contact us today, and we will advice you some of the best Facebook marketing strategies you can use for your online store!
For more detail visit : http://www.earthskater.com/
