E-commerce

Websites like Amazon and eBay have made it a lot easier for businesses to start up their online stores and become part of the ecommerce world. This is both a benefit and disadvantage for startups as almost anyone can now start an online store but that means a lot more competition.

The best way to standout from the competition is to have a solid marketing strategy- a marketing strategy that effectively utilizes all social media sites. Why should you should you use social media channels? That’s because social media platforms like Facebook serve as a valuable channel to get the word out about your offerings.

If you are having trouble marketing your online store through Facebook, here is what you should do:

Market Promotions

There is no better place to get the word out for your promotions and other market specials than Facebook. You can create discount codes and offer them solely through your Facebook page, exclusively for your Facebook fans. This will help you bring in more new customers and drive valuable traffic towards your online store.

Enable Social Media Sharing

Social media sharing buttons should be spread out through your online store. ‘Like’ buttons allow your customers to interact with your products and share the content they like with their friends. Once a customer likes your page, or a product, he/she will get regular updates regarding your products and receive your company’s status updates through their newsfeed.

Diversify Your Content

Diversity in content is the key to social media success, so it’s not really a good idea to keep your social media page limited to just a single type of post. When sharing posts, remember to add variety; for example, you can share images, blogs, and even videos. Many social media marketers also stress on keeping it casual, like posting a picture from your vacations, but that totally depends on your business.

Engage Your Customers

If a customer takes out time to post on your page, or comment on one of your posts, you should consider taking time to respond. Facebook is meant to be interactive, and you can pave the way to success for your online store just by showing your customers that you care.

Facebook can be used in various ways to make your customers feel valued. However, you should remember that your customers don’t want to be sold to, all the time. So avoid being pushy on your social media page, rather, create valuable content, which redirects your customers to your online store.

Contact us today, and we will advice you some of the best Facebook marketing strategies you can use for your online store!

For more detail visit : http://www.earthskater.com/

Creating loyalty among customer towards your online store can be a difficult task. First, because there are too many online stores today, and some of them are entirely similar to yours, offering the same products. Second, because your customers have more power to shape their purchase decisions today than they had 5 years ago. This means that you should put in time and effort to come up with strategies that make you stand out, make your customers feel valued, and ultimately make them loyal towards your online store.

Here are some ways you can use to drive loyalty for your online store:

Share Your Growth and Development

Your customers need to know that you are growing and developing. It’s not just about adding new features and adding more color to your online store; it makes them feel valued and it makes them feel that you care. Keep them updated on any new products, categories, or any value added services you plan to introduce in the future. You can also keep them updated on shopping cart technologies that make it easier and more relevant to purchase from you. This will help you retain customers who have already bought from you before.

Remind Your Customers That They Purchased From You

Reviving a cold relationship with a previous customer is difficult than keeping one maintained. Many online stores make the mistake of forgetting their customers once they have made a purchase. This is totally the opposite of how you should be working if you are looking for customer loyalty. You can stay in touch with your customers through email, and keep them updated on new, relevant products, to bring them back. If the customers are happy with the purchase, and you are able to motivate them enough, they will be back and they will keep coming back.

Double Up Customer Service

Following up with customers after their product is successfully delivered is a great way to make them loyal to your store. This will complete their shopping experience, as they would be satisfied with the fact that your online store cares. A post-shipping survey is one of the best ways to invite feedback and develop your customer service and brand message with customers. More often than not, if a business has been facing falling levels of customer loyalty, it is largely because the online store failed to keep up.

These tips are just the beginning to develop loyalty in your customers. Once you successfully capture a customer, making them come back is a low cost, simple exercise to drive more sales. If you are looking for a web-designing agency that focuses on customer loyalty and adding value to your online store, be sure to contact us!

For more detail visit :  http://www.earthskater.com/

Alright, so you have finally decide to create an online presence by launching a business website, and an online store. However, you find yourself troubled when it comes to choosing a domain name for your online presence. What should you do?

Choosing a domain name is in many ways the same as choosing a company name; it requires a lot of consideration and thought. You can’t skimp out by settling with a domain name that is readily available; you need to come up with a creative one that compliments your business and its offerings in the best manner. Follow these tips to come up with a domain name that works out the best for you:

Make It Easy To Type In

Coming up with a domain name and finding one that is easy to type and remember should be your number one priority, as it is critical to your online success. If you use shorter words or excessive slang, your customers might have trouble remembering you or finding you on the internet. So be careful that you don’t complicate it or and of course, don’t keep it really simple.

It Should Be Short

If you end up with a domain name that is long and complicated, you can say goodbye to valuable online traffic. It should be short, so that there is no room for error when customers type in your name.

Target Your Region

If your business is established locally and you are catering to the surrounding areas, then it is always a good idea to add your location, like the name of your state, in your domain name. This will make it easy for your customers to find your services and remember you when they need you.

Use Relevant Keywords

Keywords are those words which individuals from your target market are most likely to search for when looking for your service on search engines. For example, if you own a clothing shop for men, then ‘alphamaleclothes.com‘or ‘malecollections.com’ might be a good option to go with. This will help improve your rankings on search engines and it will make more sense to your customers.

Don’t Put In Numbers

Numbers and other characters like give rise to ambiguity. Your customers might end up looking for ‘PizzaFive.com’ when your website is called ‘Pizza5’. Added to that, they are highly likely to misplace or forget the dashes. Try to avoid them as much as you can.

These are some tips that can help you come up with a suitable domain name that goes best with your business. Be sure to think twice before you finally settle on one.

If you are looking for web design and web store hosting services, or if you are having trouble settling on a domain name, call us up today- we can help you out!

Once you decide to open up an online store, the procedures for launching it can be quite overwhelming. There are a lot of decisions that you need to make, and focusing your efforts in the wrong areas can lead to days of wasted effort and money.

Fortunately, you don’t need to step into the abyss of the ecommerce world blindly. There are tons of online store, which you can learn from, and you can also use these effective strategies to launch your online store.

Choose An Easy And Convenient Shopping Cart

The more time you spend determining the best shopping cart for your business, the less time you will have to focus on other core aspects of your store. Make an easily accessible shopping cart system your first priority when launching your online store.

The most convenient way to begin is by using fully hosted, subscription based cart. These services help take care of all the hosting, technical details, and payment integration so that you can online store setup quickly.

Try It Out Yourself

When starting an online store, marketers recommended that you take care of the first few hurdles yourself. If you don’t have an idea how your business works, you might end up making huge blunders later. If you have a basic understanding, you won’t have to rely on your designers to take care of minor alterations or tasks.

Additionally, working on your online store yourself makes you prioritize what’s important- what needs to be done now, and what can wait. You are more likely to save, and less likely to make mistakes that will result in customer disappointment later.

Launch ASAP

You might have those perfectionist tendencies in you where you might have ended dragging a project just because you though you could do better. However, that is not a good approach for your online store.

Trying to invest time and tons of money into creating a store that perfectly addresses your customer needs and wants is somewhat a waste of time; instead, focus on having a basic store live first, where you can interact with and get to know your customers. Once you have a better understanding of your niche, you can move on to improving your store, and while you are at it, you will certainly have wrung up a few sales, too.

Building an online store isn’t a piece of cake – it is a face that you give to your brand and business and that face needs to be the best in order for you to meet your revenue goals.

Launching an online store can definitely be a daunting task for small businesses as they are already short on time, staff, and money. However, as a professional service, we can help you with your online store in with the top ecommerce solutions.

You might have tons of confusions when you decide to have an online store for your business, but here are some questions that you should definitely be able to answer:

How Do I Start?

If you plan to create an online store yourself, think again. There might be plenty of platforms out there that allow you to design a fully functional online store in no time, but you wouldn’t be able to get the professional result you might be looking for. Of course, if you are low on budget, you can go with alternative options in the beginning, but it is highly advised that you utilize the services of a professional web designing service.

How Can I Customize The Overall Look Of My Website In The Best Manner?

If your company already has a website, then you should focus on creating your ecommerce website to reflect your existing online presence in the best manner. All the logos, colors, and schemes on your online store should resemble those on your original website. If you don’t really have a business website, choose the color schemes and backgrounds that complement your logo.

What Type Of Payment System Should I Use?

You can offer many payment methods to your customers. PayPal is currently the most used payment method as it enables quick transfers, and many online shoppers use PayPal accounts. However, PayPal charges around 2.9% on each transaction, which might not seem much in the beginning, but it might add up to become a huge sum at the end. Choose wisely, and consider all factors like timely payments, no errors, and any think that your customers value more.

How Can I Track The Success Of My Store?

You can select an ecommerce vendor that offers easily viewable analytic which are often driven by Google. These reporting tools allow you to keep track of your online store’s performance by using performance indicators like the number of people visiting your store, and how often.

How Do I Attract Buyers?

As soon as your ecommerce store is live, start up with the marketing activities. Place links to your stores address, on your business website, social media pages, and other video hosting websites like YouTube. Updating your company’s social media statuses a few times a day can also help you drive traffic to your store by drawing in attention to content, and other offerings like daily deals and promotions.

If you are looking for the best-looking ecommerce store, that gets you the ROI you planned on, be sure to contact us today!

When you’re looking to kick start your online business, you need a fool proof plan. Everything needs to be in place. Your online storefront must have an in-built system whereby your customers can make purchases; this is the online shopping cart system. With the number of options out there, with various price ranges, the choice of selecting the right one can be daunting. However, first, before making a hasty decision, let’s take a look at how the system functions.

Here is a rundown- Shopping Cart Systems 101!

Shopping Cart Systems: What Options do you have?

Before we dive into the specifics of what your decision should be based on, let’s understand your options. Typically, there are three types of software that you can choose from:

1.     Ordering System Software

This is the most basic kind. If you just want to create a link of the purchase onto your e-commerce website, then this is ideal. Basically, with order system software, you develop an “order” button for each product that is displayed. When your customer clicks on it, they are led to an order system where the transaction is completed.

Here are some examples of order system software:

• PayPal Payment Standards
• LinkPoint
• Authorize.net
• BluePay

2.     Store-Building Software

Looking to take your e-commerce shopping cart system to the next level? With online store software, you can! If your website has hundreds of products to display, you need something that can manage the complexity effectively. This software system handles the products, their prices, taxation, shipping calculations, etc. With numerous price discounts and promotions being introduced, this system allows you to maintain and manage a database from a single web interface.

Some examples include:

• Magento
• Yahoo! Merchant Services
• Miva Merchant

3.     Specialized Systems

If you want to go all out on your shopping cart, then this is the best way to go! Previously, we’ve talked about a general purpose software. This is a specialized system that is unique and customized. There are two different types of specialized systems:

B2B Sales: With customers who are businesses itself, you need some additional features. This software provides you with just that. You can manage customer accounts and individual pricing schemes.

Membership Sites: The second type is membership kinds that offer subscription sites. Paying for a specific period, your customers can have access to games, photographs, etc.

Looking for the best online store builder?

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.

The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB.

For more information check out the following details:

Phone Number (toll free):

877-627-2492

Email:

info@earthskater.com

An e-commerce business is perhaps the best way to start up a small business. There are no overhead costs, you’re not tied down to one specific location, and there’s a world of opportunities to tap into. Here you can build your own virtual storefront, market your products, establish a payment system, and do much more.

However, in order to do all that, you will first need to understand the dynamics of e-commerce before you begin your online store development process. Here is an insight on how to get started!

Choose a Domain Name

First and foremost, you will have to register the domain name of your online store. Select one that is a clear reflection of your business name. Another helpful tip when developing the name is to make sure it is simple and memorable enough for your customers’ benefit.

Web Hosting

Your website is a combination of files that are stored in the Web Server. In order to connect to your site, the customer will gain access to the web server through the internet. While some companies take control of the web server options by managing their own software and hardware, it is highly recommended to opt for professional services offered by a Web hosting company. For a yearly or monthly fee, such a company will provide you with limited or unlimited space (depending on your choice), and will allow your website to be stored, and therefore viewed, on the internet.

For businesses looking to get a full e-commerce support system, online store or customer support, Earth Skater offers excellent and affordable expertise on various platforms.

Security of Your Site

With your website developed, what’s the next step? You want customers to choose your store for their shopping requirements, but is your store really secure enough for credit card transactions? Most customers will not give out their credit card information to any store. Therefore, make sure you sign up for a merchant account with a reputable online payment processor.  Check out the best merchant account options for you.

Looking for the best web store hosting?

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and much more.

The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore, it is also accredited by the BBB.

For more information, feel free to call us on our Toll free number (877-627-2492) or email us at info@earthskater.com.