If you have been thinking about starting your own online business or setting up an online store, then it’s time to stop thinking and start acting. Our site can help you setup your online store, customize its design and we also provide our clients with online marketing services. Oh, and just to ease your mind about how simple the process can be, here is a brief guide about the process of setting up your store.
Settle on the Idea
You have to be very clear about your business plan and the products you will sell on your online store. Do comprehensive research about your niche market and the product you will be selling. Observing your main competitors is the best way to learn all the information you need.
Setup your Online Store
You have to find the right online hosting site for your online store and for that, you don’t have to look any further than Earth Skater. We offer all the possible features and services needed for a successful online store launch. We offer different monthly payment plans – you can check them out here – you can select the one that suits your budget and requirements.
We also offer customized and affordable web design services to our clients. With the help of professional designers, you can give your online store a unique look. You get your store up and running as soon as you want, with the option of further customizing and optimizing it after the initial launch.
Market the Store
With the help of our marketing strategists, you can start marketing your online store as soon as it launches. Use social media, SEO and email marketing to advertise your online store and attract customers towards it. Earth Skater’s marketing team offers all the services you need to build traffic for your business, including creating new content, blog and social media posting, and PayPerClick advertising setup and management.
Track your Progress
There are different Google Analytic tools that allow website owners to track the daily numbers of their website. Conversion rates, bounce rate, traffic sources, number of visitors etc can all be tracked using these tools. This will give you a realistic idea of your store’s progress and the steps you need to take to make it better.
Just creating an online store won’t be enough to attract customers to it, you also have to create and maintain an online presence for your store. Create social media pages on behalf of your online business and stay active on them. Promote discussions with the target customers and keep them engaged, this strategy will be hugely beneficial for your store’s popularity.
So, what are you waiting for, check out our services and pick a payment plan and get in touch with us today (877-627-2492) to setup and launch your own online store.
Managing an online store is not difficult but can be be challenging to do well. With the growth explosion in the ecommerce world, even with a quality product and service, you might find it daunting to attract the masses in order to remain profitable. Here are some strategies to help you boost online sales but the key here is to use and implement strategies that suit your business:
Post Content Daily
Posting content daily is the first step to connecting with your audience. To build a social community and improve online sales, it is imperative that you post daily on Facebook and twice or thrice if posting on Twitter. Also, gauge how your posts are received at different times and frequencies during the day or week to understand which timings work best for you. They key here is to determine the highest response rate when posting at different frequencies and times. This is because different audiences react to different posting frequencies and you must use those which are most beneficial for you.
Include Images in Your Content
Posts on Facebook that contain photos are seen to generate more than 50% likes compared with an average post without visuals. This is one of the best ways to increase engagement. Images are more compelling than text and if you manage to make your image speak, it’s one of the most powerful tools you can use for customer engagement.
Increase Exposure by Implementing Social Buttons
To engage your audience and expand your reach so that you have a better standing on social networks, use social buttons within your marketing communication channels, such as on your blog, or website. Social buttons encourage readers to share your content. You can place these buttons where they are noticeable such as on the header or footer of your website or blog, in your newsletter, or within specific blog posts.
Work On Creating Micro Content
Today, consumers are bombarded with information and most don’t have the patience to read through walls of text. In order to engage your audiences better, create micro content such as vines or infographics that can deliver the right message, providing easy and quick consumption. This trend should be considered by online storeowners seriously as a way to increase their sales.
Some marketers go as far as making short informative videos about their products, educating their audience, and connecting with them.
It is important when finding out different strategies to grow your online sales, to work with a few and measure results. Settle with using those which are working best for your business.
If you are in the process of setting up an online store, connect with us for professional services at http://www.earthskater.com/features.asp
As important as it is to attract new customers, retaining old ones is even more so. Every online storeowner knows the cost of retaining an existing customer is far lower compared to attracting new ones, not to mention the time and energy spent in doing so. Recurring customers are like the solid foundation of a building that keeps your business standing. Following are some tips to help you retain your customers:
Unexpected gifts and surprises work just as well with your customers as it does in your personal life. It is a great way to tell your customers you care for them while also giving them something to keep coming back for. Surprise gifts don’t need to be expensive but need to provide value. You can set aside a small budget and use it to your advantage; remember, it’s critical to let your existing customers they are important to you.
Launch a Customer Loyalty Program
It is important that in order to retain customers, you must provide them with some value. Implement some type of customer loyalty program to add value to the purchase of your existing customers. It will help increase the conversion and reward them for repeat purchases.
Become Regular With Your Newsletter
Newsletters are an effective way to build and maintain a strong working relationship with your customers. As an online storeowner, you may be running sales, discounts, and other offers from time to time, but they will be of no use if your existing customers are not informed about them. Develop a newsletter for your store if you don’t have one and send it to clients regularly.
Engage With Your Existing Customers
An online store cannot ignore the power of content marketing, and while most of that content is targeted at attracting new customers, engaging existing customers is equally important. Communicate with your customers, develop a community forum, and find ways to interact with them more. It will not only show your customers the value you are aiming to provide to them by solving their problems, but also give you insight into what you can do better to enhance your service.
Customers are your best asset and they are what really make up a business. Understand that and aim to provide them value before pushing them to purchase. Once value, is created you will see how easily the purchase will also be made.
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Selling products online today through your web-based store is nothing new. However, it is challenging because customer expectations continue to rise, and to meet those, you have to use the right tools and approach, and maintain focus. Here are some mistakes you should avoid in order to make your online store a success:
Mistake #1- Difficult Website Functionality
Your customers don’t know you personally, and they cannot touch your products. A common challenge for online stores is to make their website design appealing to the customers and to provide optimal functionality and navigation. Use clear pictures, well thought product descriptions, and an intuitive website layout. All these are important to create a good first impression- and those really matter when you are selling online!
Mistake #2- Not Using Social Channels Wisely
An online store has many online channels to access and attracts its customers. The key is not only to reach to more and more customers but also being able to retain existing ones in order to make your store profitable. Posting pictures on Facebook is different and mastering its use to market your store is another story. The fact that you know how to use these channels doesn’t mean you can’t benefit from learning more effective ways on how to make the most out of them in order to retain and attract clients.
Mistake #3- Lack of Payment Information
Provide your customers with clear information regarding payment and shipping methods. That is also how you will establish trust with them. No customer likes to see their final bill different from the price of products. Try to provide the total price of the product initially including any shipping costs, and if they vary, mention so, so that clients do not feel misled.
Mistake #4- Complicated Checkout Process
Customers get tired or even agitated if the checkout process is overly complicated or require too much information. If your checkout process is not simple, make it so as soon as possible. A customer might not even return if they have to initiate a new checkout process every time because they are unable to remove one product from the list.
Get in your customers’ shoes with your thinking hat on. Your online store needs to be adaptive, evolving on a continuous basis; new tactics and trends should be incorporated on an ongoing basis to improve existing procedures in order to make it successful and reach more people.
If you want assistance with setting up your online store, give us a call today at 877-627-2492
For more detail visit : http://www.earthskater.com/
Technically, a domain name represents a unique numeric IP address, which is assigned to each website on the World Wide Web. Imagine having to memorize tons of numeric codes for each website you want to visit- thus domain names. However, there’s more to domain names than just that. A short, easy-to-recall domain name can mean the difference between a person landing on your website-or not!
Here is why selecting the right domain name is so important:
Establishes Professional Image
When you are online, your business can easily be lost in the myriad of hundreds of other similar online businesses. The domain name you select helps you project a professional image to the world and adds credibility to your online store. It is the identity of your online business. You can choose to publish your website through an ISP or free web-hosting site but that will lend little to no credibility to your business. Having your personal domain name for your online business establishes your reputation as a real and trustworthy online store.
Becomes Your Advertising Tool
Having your own domain name, along with allowing you to establish professional communication channels, such as a dedicated business email address, also becomes your free advertising tool. With a registered domain name, you can market it on brochures, list it on your business card, etc, allowing potential customers to look you up in their own time.
Also, it is important to choose your domain wisely as it can affect your search ranking. By having a well thought out keyword relating to your product or service in your domain name, you become a potential business candidate to clients who search for those keywords online. Try to avoid a domain name with a dash (-) in it and pick a .com domain name always if at all possible.
It Helps Build Your Brand
Having a domain name makes it easier for clients to remember you, provided that it complements your product/service or company name. If it does, it helps reinforce your brand and will enable customers to return to you. Domain names work in an interesting way and it can be difficult to find one that suits your product image best.
Nevertheless, aim to create a memorable domain name that is linked with a keyword to your service/product to help drive traffic to your site.
About The Company
Earth Skater in an innovative and creative e-commerce company that will design, develops, and markets your online store. They provide a complete online store setup, web design layouts, customer support system, and affiliate tracking program among other services.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore, it is also accredited by the BBB.
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As an online store manager, at one point or another, you might consider buying an affiliate marketing program. Even if you have a responsive online web store designed by a reputable and professional web store hosting company, you will soon find out that attracting quality customers to make a purchase is a difficult task. This is where affiliate marketing programs help.
By using such a program, you can leverage the power of a popular website or individual to send quality customers over to you, and if they make a sale, they are paid a commission. However, as simple it might sound, here are a few tips that will help you maintain your focus:
Get the Best Tracking Program
One important thing to consider when purchasing an affiliate marketing program is how your customers will be tracked. This is to make sure that at the end of the day, your sales numbers should match the affiliate vendor’s number. Every customer that comes to your site and makes a purchase should be tracked to the affiliate from where it landed on your page, because you will be paying either a per-sales commission or a commission on total sales.
Know What You Can Spend Per Lead
Before you negotiate on how much you can pay in affiliate commission, you need to understand your own revenue and margin from each customer. You must be able to maintain a positive margin and that is only possible when you know the gross margin, which is, cost of product into retail price. This gross margin is what you can sacrifice in paying the commission to earn an increase in revenue.
Measure Your Results Daily
When you use affiliate marketing to drive your sales, you must measure your results regularly because, at times, there can problems in comparing your data with theirs. Not all partner sites will be as transparent and you should have your own record in place to avoid trouble. It is important to identify any change in patterns from affiliate marketing and compare them with sales made, to ensure those are indeed profitable customers.
Build Good Relationships
It is important to cultivate positive relationship with affiliate partners. Work on payment terms and make sure everyone is on the same page. Understand how much you can spend and always pay on time. Find buyers whom you can work with in the long run and cut loose those who are bringing you no return because after all you are paying them.
We offer affiliate tracking program with no transaction fee by which merchants can easily sell their products. For more information about our program, call us at 877-627-2492.
For more detail visit : http://www.earthskater.com/
Websites like Amazon and eBay have made it a lot easier for businesses to start up their online stores and become part of the ecommerce world. This is both a benefit and disadvantage for startups as almost anyone can now start an online store but that means a lot more competition.
The best way to standout from the competition is to have a solid marketing strategy- a marketing strategy that effectively utilizes all social media sites. Why should you should you use social media channels? That’s because social media platforms like Facebook serve as a valuable channel to get the word out about your offerings.
If you are having trouble marketing your online store through Facebook, here is what you should do:
There is no better place to get the word out for your promotions and other market specials than Facebook. You can create discount codes and offer them solely through your Facebook page, exclusively for your Facebook fans. This will help you bring in more new customers and drive valuable traffic towards your online store.
Enable Social Media Sharing
Social media sharing buttons should be spread out through your online store. ‘Like’ buttons allow your customers to interact with your products and share the content they like with their friends. Once a customer likes your page, or a product, he/she will get regular updates regarding your products and receive your company’s status updates through their newsfeed.
Diversify Your Content
Diversity in content is the key to social media success, so it’s not really a good idea to keep your social media page limited to just a single type of post. When sharing posts, remember to add variety; for example, you can share images, blogs, and even videos. Many social media marketers also stress on keeping it casual, like posting a picture from your vacations, but that totally depends on your business.
Engage Your Customers
If a customer takes out time to post on your page, or comment on one of your posts, you should consider taking time to respond. Facebook is meant to be interactive, and you can pave the way to success for your online store just by showing your customers that you care.
Facebook can be used in various ways to make your customers feel valued. However, you should remember that your customers don’t want to be sold to, all the time. So avoid being pushy on your social media page, rather, create valuable content, which redirects your customers to your online store.
Contact us today, and we will advice you some of the best Facebook marketing strategies you can use for your online store!
For more detail visit : http://www.earthskater.com/