Small Business Blog
Earth Skater's take on the trends in e-commerce
Value of a Mobile Friendly Website
Considering the fact that most of us are dependent on our smart phones in our daily routine, it should come as no surprise that a mobile friendly website is essential for an online business. Competition in the virtual world today is rife with businesses using a wide variety of means to maneuver technology in their favor.
One of the best marketing strategies to invest in is to develop a mobile friendly website for your products or services. This will not only help you generate more traffic onto your website, but it will ultimately result in streamlined management of clients and their requirements.
Here are a few things that point towards the value of a mobile friendly website.
Riveting and Appealing
A mobile friendly website is a great deal more appealing than a simple, HTML based website. Incorporating mobile friendly features such as tap to call, map specifications according to geographical locations results in increasing average time on the website. Open a website that is not mobile friendly and makes navigation difficult and people are more likely to opt for your “mobile-friendly” competitor.Superior SEO
According to the Webmaster Central Blog, Google has now deemed the mobile-friendliness of a website as a ranking signal. If you need to generate more traffic on your website, you will have to rank higher on search engine searches, and one of the best ways to do that is to invest in a mobile friendly website!Enhanced User Experience
The way you treat your customers plays a huge role in retaining customers. Putting a mobile friendly website into operation will greatly enhance user experience by a reduced page loading speed and convenient navigation. A report by Kissmetrics actually indicated that about 60% of mobile users over the past year had abandoned websites since that were not compatible with their smart phone devices.Get Effective Online Store Hosting Here!
If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We are not only one of the best website design company in the market, but our team gives special importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Need Investments For An Online Store? Consider Crowd Funding
Crowd funding can be simply explained as a technique used to elevate capital amounts with the help of family, friends, investors and current customers. Since social media has become a platform that is easily accessible by everyone, crowd funding proves to be an effective method to generate traffic and exposure to the business.
If you are at the initial start up for your online store, crowd funding may be an effective tool for gathering investments form the right sources. Here are some of the many advantages of crowd funding for an online store, in comparison to traditional and conventional fundraising options.
Effective Networking and Marketing
One of the best things about crowd funding is that you meet new people throughout the launch and close of the campaign and marketing becomes easier. Promoting the campaign through social media platforms, newsletters, corporate videos, etc reaches a broader audience. Moreover, the different media channels covering the fundraising progress can be used to direct more traffic towards your website.Streamlined Processes
Appealing to different investors on an individual basis requires a great deal of time, energy and investment. Moreover, this can lead to chances of simple, human errors, since the volume of interaction becomes huge. With online crowd funding, you have the capability to streamline these processes to an entire pool of different investors through a single profile that highlights your prospects and potential.Pinpoint the Package
Once you have embarked on the crowd funding campaign, you have the chance to look at your entire business from a bird’s eye view, eventually giving you control to pinpoint the essential parts. The final result is a polished and refined package that includes the best aspects of your business including history, target market specifications, offerings, value propositions and ideas and many more.Consider Web Store Hosting With Earth Skater!
If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We not only provide the best online store hosting in the market, but our team gives exceptional importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Learn From the Masters; Customer Service
One of the most pivotal tools to success in a business is to have an effective customer service strategy in place. Even if you have the best online store software, retaining customers ultimately comes down to the quality of services you provide.
Here are a few tips and tricks to keep in mind as per expert entrepreneurs for a streamlined customer service!
Team Building
In order to have one of the best customer service teams, you need to make sure that the team you have hired is dedicated and at the same wavelength with the company’s vision. According to Mike Mondello, president of SeaBear, “For me, it’s more than just hiring experienced people. It is important to demonstrate the type of organization we want to be. It’s mission critical that everyone on our team understands how they fit into the brand and what they bring to the value chain that delivers a successful customer experience,” Moreover, Leon Gorman believes that, “Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity,” indicating the importance of a compassionate team at hand.Enhancing Customer Experience
Customer service is a segment of an organization that can grow and improve on a regular basis. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Brainstorming to improve and enhance customer experience can inevitably lead to growth and productivity within an organization. Moreover, make sure that the third parties you are dealing with for shipment, etc are dependable. According to Lisa King, owner of Brownie Points Inc, “You need to know that you’re partnering with someone who can manage your shipments and make sure your packages arrive on time.”Never Compromise on Quality
Most businesses provide the best service possible in the initial days of their launch. As the business grows, most tend to cut down on costs by compromising the quality of the product and services. This is not only a mistake, it also compels loyal customers to leave. According to Bud Weisbart, IFM, Vice President of AR Tech and AR Industries, divisions of A&R Tarpaulins Inc., Fontana Calif, cutting quality means, “you’ve sharpened the knife that’s going to slit your throat.” Moreover, Larry Sweet, founder and president of Save-A-LoadInc says, “The key to the success of any business is to establish a philosophy and have everyone in the business buy into it.”Need More Tips on Startup?
If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We provide efficiently running online store builder software in addition to web design layouts, customer support systems, and affiliate tracking programs among other services. Our team gives special importance to customer service, so, whatever your requirements are, we are here to help! Get started on beating the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Increase Revenues with These Expert Insights (Part 2)
In addition to the previously mentioned tips, there are a few more tips that can be considered for increasing business revenue. The key is to focus on long term planning. Train yourself to brainstorm for ideas and tactics that can ultimately make your business flourish.
Here are a few things to keep in mind.
Expanding Your Market
You can implement a number of strategies to expand your target client base. Consider augmenting your current customer base by launching new products or complementary services and discounts on existing products. In addition, since there are a number of cost effective shipping vendors available in the market, you can expand the geographical territory as well!Staying Up To Date With Technology
As an online business entrepreneur, you should know that technology is ultimately your best friend. These days, you can use up to date technology to analyze your target audience in an efficient manner. Moreover, it is not technology that helps you fight off competition in the market, it is the way you use it. If you are not inclined towards IT, make sure that you have a reliable team at hand that can help you make the best of your web store.Mobile Friendly Websites
Currently, most people prefer browsing and shopping via their smart phones, tablets and other devices. Since these devices are easily accessible to prospective customers, make sure that your website is compatible with them. This can enhance the visitors’ overall user experience, making chances of them converting to customers brighter.Need Help Setting Up Your Web Store?
Finally, having a reliable and dependable company to help you set up an online store is the concluding step. When it comes to this, look no further than Earth Skater! We are not only one of the best website design companies in the market, but our team is renowned for highly proficient and adept customer services. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking programs among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Justifying A Search Engine Marketing Budget
How do you justify the investment of Search Engine Marketing, SEO, Content Marketing, and other traffic generation methods to your VP of Marketing, CFO, President, or CEO. And how do you quantify the value of search engine traffic?
How To Calculate What Your Visitors Are Worth
Some search engine optimization firms charge on a pay-for-performance basis. A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking. Typically, they are the only rankings that generate real traffic for your website. If we use the figure of 200 monthly visitors from one top 10 ranked keyword that is relevant to your business, the value begins to become more clear. Factor in the sales that those clicks generate and you are close to the numbers. Don’t forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year. Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year.How much does it cost you to acquire a visitor at present?
Top positions in pay-per-click search engines, may cost you from $2.50 to $10 per click. As you can see, search engine optimization clearly produces an excellent return-on-investment. Don’t forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours.Search Engine Optimization Is A Science
Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing. The optimization process is complex and time-consuming. You’re trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor’s optimizers. But the fact remains, search engine optimization is cost effective, and should not be ignored. Call 877-627-2492 to discuss your marketing plan today.
Drop Shipping: An Entrepreneur’s Best Friend?
The sign of a smart entrepreneur is to implement strategies that generate maximum profit within minimum resources. Albeit running an online store is a great deal easier than running a physical store, it comes with its own set of obstacle. If these obstacles are not tackled with tact and efficiency, you could be facing loss instead of profit.
If you are selling merchandise online, then maintaining a warehouse can take a toll on your resources. Moreover, you stand the chance of loss if that product suddenly stops selling in the market. One of the most effective means you can use, as an entrepreneur is to integrate drop shipping in your business plans. Doing so will help you focus and invest time in running an up to date and online store with the right online store builder software. Here are few of the many benefits of drop shipping!
Streamlined Access to the Market
Drop shipping allows you to access products and deliver them to the market in a streamlined and fast manner. Waiting for a shipment to arrive and maintaining the right inventory takes time and you face a small chance of leaving customers dissatisfied due to fluctuating delivery times, etc. With drop shipping, all you have to do is forward the order to the manufacturer or supplier and they will send out the products to the customers instantly.Smart Investments
The investments involved in maintaining an inventory can take a toll on the resources of a small to medium sized business. Most of your businesses resources will dry up in organizing, protecting and renting costs of the warehouse. Drop shipping releases you from these responsibilities in a highly effective and profitable manner and eventually, you will end up with enough capital to invest in other aspects of your business, such as, marketing, etc.Growth and Productivity
In the long run, drop shipping allows entrepreneurs to grow and develop their online stores in a highly productive manner. If one needs to expand their product and services line, he/she will not have to worry about the major logistics involved in setting up the store, as the manufacturer or supplier will manage the physical responsibilities of the products.How Earth Skater can Help
If you are hoping to collaborate with an effective team that helps you stand out from the competition, look no further than Earth Skater! We not only provide the best online store software in the market, but our team gives special importance to customer service. Whatever your requirements are, we are here to help with web design layouts, customer support systems, and affiliate tracking program among other services. Get started on standing out from the competition today! Feel free to contact us to set up a meeting or if you have any questions, we will be happy to respond!
Increase Revenues with These Expert Insights (Part 1)
In addition to successfully setting up an online store, you need to keep strategies in mind that can help you come up with a profitable business plan. An online business may seem easier to handle, but competition in the market can make building a lasting impression difficult. Moreover, generating profitable returns on investments can become problematic as well.
However, a few things can be kept in mind for increasing revenue. Integrating these tips and tricks within the business plan can help your online business or web store establish strong roots in the competitive virtual market.
